Proceedings of the 2nd ACM SIGCHI International Workshop on Multisensory Approaches to Human-Food Interaction 2017
DOI: 10.1145/3141788.3141793
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An exploration of taste-emotion mappings from the perspective of food design practitioners

Abstract: This paper explores taste-emotion mappings and how they may inform the design of user experience in HCI. We report interviews with 7 food industry professionals and discuss the findings against laboratory-based psychology studies. While the sweet-positive affect and bitter-negative affect mappings were confirmed, those for sour, salty and umami tastes were challenged. Our outcomes highlight a more nuanced understanding of taste-emotion mappings, the influence of taste intensity and the importance of narrative … Show more

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Cited by 20 publications
(24 citation statements)
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“…The episodic and unique character of the memories appears to support more complex meaning-making with taste as part of flavor experiences that also comprise odors and textures. These taste findings align closely to the perspective on taste-emotion mappings of chefs and food designers [8]. Participants mostly opted to describe flavor-based cues through dishes, usually made by the person themselves, representing a personal engagement with food that extended beyond it being eaten.…”
Section: Discussionsupporting
confidence: 64%
“…The episodic and unique character of the memories appears to support more complex meaning-making with taste as part of flavor experiences that also comprise odors and textures. These taste findings align closely to the perspective on taste-emotion mappings of chefs and food designers [8]. Participants mostly opted to describe flavor-based cues through dishes, usually made by the person themselves, representing a personal engagement with food that extended beyond it being eaten.…”
Section: Discussionsupporting
confidence: 64%
“…In addition, when both emotional valence and arousal are considered, tastes can be used to communicate both high arousal and negative valence emotional responses. These findings suggest interesting potential for HCI research, where the exploration of taste as resource for design has focused mostly on taste types [26,47,50,51] and less on taste intensity, nor on the relation between taste type and intensity with user experience [13,31]. Future work should further explore the relationship between taste intensity and user experience, possibly by leveraging flavor experience and other multisensory stimuli [34].…”
Section: Discussionmentioning
confidence: 96%
“…It speculated on how such characteristics could support digital experiences, for example, connecting the lingering quality of a taste with events happening over time [31]. Additionally, interviews with non-HCI practitioners working with food revealed [13] the importance of time, and suggested new taste and emotion mappings (such as sourness with surprise). Despite initial work centered on affective experience through taste [9,13,31] there is a limited understanding of the mappings of tastes and emotions in applied contexts, particularly including those relevant to HCI community [30].…”
Section: Approaches To Taste and User Experience In Hcimentioning
confidence: 99%
“…This work has used technology to improve the experience of eating food through systems that promote healthier eating [5,26,31,38], those employing augmenting sensory experience to improve liking of flavors [34,37] to those supporting social interactions around dining [35,64]. Other strands of work have focused on using food to create new experiences and practices, [20][21][22]29], supporting play [44,61], communicate data [33,49], or explore scientific concepts through embodied experience [15,36]. Despite its breadth, [24], most such work has employed traditional research and design methods, with limited effort towards novel exploratory design research methods tailored to the unique qualities of food as resource for design.…”
Section: Designing For Human-food Interactionmentioning
confidence: 99%