“…As other scholars have observed in other contexts (Carden et al, 2023;Grant et al, 2010;Jones, 2020), the common understanding of coaching was, and for many still is, a simple, structured or free-flowing, non-expert, neutral, non-directive, inspiring, and motivating conversation aimed at facilitating people to achieve SMART (specific, measurable, ambitious, realistic, and time-bound) goals, focused on individual or organizational performance, profit, well-being, and flourishing. Many highly valued their and their coachee's common-experiential or esoteric intuition, which contrasted with intuition grounded in competence and expertise (Sheldon, 2018), and would have refuted Kahneman et al's (2021: 146) warning: 'When you trust your gut because of an internal signal, not because of anything you really know, you are in denial of your objective ignorance' -that is, of the 'intractable uncertainty (what cannot possibly be known)' (Kahneman et al, 2021: 140).…”