An Exploratory Investigation of Consumers’ Perceptions of the Risks of Online Shopping in Jordan

Abstract

Purpose: The current research seeks to identify the most relevant dimensions of risk perceived by online shopping customers in Jordan, by identifying risk dimensions cited in the literature and testing empirically their relative importance to such customers.Design: A self-administered questionnaire was completed by a random stratified sample of adults. The response rate of 62.5% was adequate to ensure that the survey results were accurate, useful, and representative of the target population. The data were analyzed using parametric statistics including means analysis, factor analysis, and the t-test. Findings:The participants perceived functional and financial risks most strongly, while social risk was the lowest ranked dimension. Furthermore, previous experience and future intention to use were significantly correlated with the strength of participants' perceptions of each category of online shopping risks.Limitations/Implications: A practical implication of this study is the possibility that the findings will provide insight regarding consumers' perceptions of online shopping risks, and help businesses to pinpoint the risks of greatest concern to customers.Originality: This study is one of the first to provide important information on the perception of online shopping risks by Jordanian customers.

Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective

“…This is also in line with the results observed in past studies [24,25,28,33]. However, some studies have also shown that social risk and time-loss risk had insignificant effect on BI to shop online in certain developing countries [60,140]. However, as far as e-shopping in India is concerned, social risk and time-loss risk continue to play an important role in affecting e-shopping behavior among women.…”

“…The directions of the relationships (negative effect) are in accordance with the findings observed in other studies [9][10][11][12][13][14][15][16][17][18], and the meta-analysis by [19]. Factors in order of relative importance affecting BI to shop online were performance risk, social risk, time-loss risk, psychological risk and source risk while financial risk, after-sale risk, physical risk, delivery risk and privacy risk were found to have insignificant effects [60]. Checking R 2 values, perceived risk predicted 75.7% of intention.…”

“…In this study, we have considered ten dimensions of perceived risk (Table 1)-financial risk, performance risk, time-loss risk, privacy risk, delivery risk, social risk, after-sales service risk, source risk, psychological risk, and physical risk [60], and have identified the risk dimensions affecting e-shopping behavioral intention among women of different FLC stages. To operationalize the FLC stages, a customized Indian FLC stages model comprising nine FLC stages, proposed by [36] has been used ( Table 2).…”

“…Section 2 captured the perception towards e-shopping perceived risk dimensions and BI. The [134] scale was used to measure performance risk (three items), financial risk (three items), time-loss risk (three items), psychological risk (three items), source risk (three items), physical risk (three items) and [60] scale was used to measure social risk (three items), privacy risk (three items), delivery risk (three items), after-sale risk (three items) which consisted of a total of 33 scale items measured on a seven point Likert scale anchored by "strongly disagree" to "strongly agree" [135]. As the questionnaire (Appendix A- Table A1) has not been tested in India, a pilot study was conducted by collecting data from 10 samples across all segments.…”

The Effect of Trust and Risk Perception on Citizen’s Intention to Adopt and Use E-Government Services in Jordan

“…There is no agreed set of dimensions for perceived risk in the online shopping literature, hence, authors have attempted to study perceived risk as one dimensional concept [49]. According to [50], perceived risk affects decisions to adopt information systems when the circumstances of that decision create in the consumer feelings of uncertainty, discomfort, anxiety, conflict, concern, pain, psychological discomfort and/or cognitive dissonance.…”