An Exploratory Study of Consumer Satisfaction and Purchase Behaviors for Fashion Subscription-Based Online Services (SOS)

Spurgeon, Erica; Linda, Niehm S.

doi:10.31274/itaa.8773

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Furthermore, similar to the previous statement, Calvo-Porral & Levy Mangin (2019) also stated that in online environments, purchase intentions are largely influenced by service use and may later have an impact on service experience satisfaction and long-term use intention. For subscription services, purchase intention also arises when users perceive the value as being beneficial; the actual purchase experience or satisfaction that follows the purchase intention may influence the individual's tendency to recommend the subscription services to others or intentions to continue using them or not (Spurgeon & Linda, 2019). Thus, the researchers hypothesize the following: H5: Consumers' purchase intention have no influence on repurchase behavior.…”

Section: Relationship Of Purchase Intention To Repurchase Behaviormentioning

confidence: 99%

The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

Moreno,

Mauricio,

Gabatin

et al. 2023

JBMS

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The growing demand for Subscription-Video-on-Demand (SVoD) services in the Philippines has intensified the competition between numerous streaming providers. However, limited existing studies have been conducted regarding Filipino consumers of these kinds of services, and it is important for major players in this industry to better understand the key factors that influence customers to continually subscribe to these services. Thus, the purpose of this study is to investigate how online streaming platform attributes can influence consumers’ purchase intention that eventually leads them to resubscribe to SVoD services. This study used the Stimuli-Organism-Response (SOR) approach to understand the consumer behavior of Filipino SVoD users toward these services, and a self-constructed online questionnaire was purposely distributed among 382 SVoD users from Region IV-A/ CALABARZON region to gather insights. In analyzing the data, the descriptive-correlational research design and Spearman rho were used to determine the degree of relationship between the variables. Correspondingly, the results show that the four attributes were found to positively affect purchase intention, with price and content quality being the highest. In addition, several recommendations are highlighted in this study that can be used as a guide to help companies to improve their strategies.

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Section: Relationship Of Purchase Intention To Repurchase Behaviormentioning

confidence: 99%

The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

Moreno,

Mauricio,

Gabatin

et al. 2023

JBMS

View full text Add to dashboard Cite

show abstract

“…Many different studies on consumption behavior within digital platforms have found perceived value to affect consumers' buying behavior and continuous use intentions [44,52]. Likewise for subscription services, purchase intention occurs when the value perceived by users is positive; actual purchase experience or purchase satisfaction resulting from the purchase intention may affect the individual's inclination to make recommendations or intentions to continue to use the subscription services or not [53].…”

Section: Perceived Value Purchase Intentions and Continuous Use Inten...mentioning

confidence: 99%

Selection Attributes of Innovative Digital Platform-Based Subscription Services: A Case of South Korea

Kim

2020

Journal of Open Innovation: Technology, Market, and Complexity

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This study aimed to make an empirical analysis of the effects that the selection attributes of subscription services have on purchase intentions and continuous use intentions, based on the perceived value of digital platform-based subscription service users as a medium. A survey was conducted among 434 subscription service users in Korea, with content superiority, system quality, and service differentiation defined as key selection attributes based on a literature review. Upon analysis, content superiority and service differentiation were found to have a positive effect on perceived value, which in turn positively affected purchase intentions and continuous use intentions, which is why the hypothesis was consequently adopted. Service differentiation was also found to positively affect purchase intentions and continuous use intentions using perceived value as a medium. In contrast, system quality was found to have no effect on perceived value, nor did it affect purchase intentions or continuous use intentions using perceived value as a medium, which is why the hypothesis was rejected. In conclusion, among factors impacting decision-making or buying behavior among users of recent digital platform-based subscription services, new, unique, and meaningful content superiority was found to have a bigger impact compared to system-related aspects based on technology usability.

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An Exploratory Study of Consumer Satisfaction and Purchase Behaviors for Fashion Subscription-Based Online Services (SOS)

Cited by 2 publications

References 2 publications

The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

Selection Attributes of Innovative Digital Platform-Based Subscription Services: A Case of South Korea

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