An exploratory study of nonprofit organisations' use of the internet for communications and fundraising

Abstract

This research examines how nonprofits use the internet to build public relations and increase charitable giving by analysing the content of the websites of various nonprofit organisations listed in the top 100 NPOs published by The Nonprofit Times. While there is no difference for most variables in the fundraising and communication practices between top tier and bottom tier NPOs divided by total revenue, the differences are found in such variables as campaign summary, messages from the CEO, volunteer opportunities, information sharing, social media use, and annual reports. These findings suggest that certain communication practices (information dissemination, interactive communication, and accountability) are positively associated with the level of fundraising. Compared to the findings of previous research, however, our findings show that the presence of characteristics related to communications and fundraising has increased on NPOs' websites. This indicates that by recognising the importance of the internet, NPOs are increasingly using it as a medium for communications and charitable giving.

The effect of knowledge, species aesthetic appeal, familiarity and conservation need on willingness to donate

“…Individuals’ willingness to contribute to conservation via flagship species has previously been studied from the viewpoint of tourists (Kontoleon & Swanson, ; Veríssimo et al ., ), students (Tkac, ) and the urban public (Tisdell, Swarna Nantha & Wilson, ). Recently, online donating has become an important fundraising method for charities (Hart, ; Bennett, ; Shier & Handy, ; Mejova et al ., ; Shin & Chen, ), helped by the rapid increase in social media use by their target audiences (Saxton & Wang, ). Thus, individuals who follow ENGOs’ social media accounts form a new source of potential donors.…”

Fundraising Model Of Coaching Of The Teaching Staff Of The Technical University

“…The annual increase in the number of creative teams that were able to attract funding for their development Each applied engineering development should be carried out according to the technical task of a specific customer who plans to commercialize it (Shin & Chen, 2016). The development of fundraising has a high moral, social, economic value.…”

Онлайн-Фандрайзинг В Российских НКО: Масштабы И Влияющие Факторы

“…Как и предсказывал [Waters, 2007], за последние годы НКО адаптировали свои фандрайзинговые и коммуникационные стратегии к интернет-среде, стали публиковать еще большее количество информации, в том числе финансовой (94 % и 84 % организаций опубликовали соответственно годовой отчет и форму IRS 990). Инструменты коммуникации трансформировались в сторону большей интерактивности и вовлечения доноров, увеличился процент организаций, позволяющих сделать пожертвование онлайн [Shin, Chen, 2016], и абсолютно все организации из новой выборки ис-пользовали защищенные сервера [Shin, Chen, 2016]. Тем не менее, по данным 2018 Global NGO Technology Report, в мире только 72 % НКО принимают пожертвования онлайн.…”