An Exploratory Study of Residents’ Perception of Place Image

Abstract

Studies on place image have predominantly focused on the tourists’ destination image and have given limited attention to other stakeholders’ perspectives. This study aims to address this gap by focusing on the notion of residents’ place image, whereby it reviews existing literature on residents’ place image in terms of whether common attributes can be identified, and examines the role of community-focused attributes in its measurement. Data collected from a sample of 481 Kavala residents (Greece) were subjected to exploratory and confirmatory factor analysis. The study reveals that the existing measurement tools have typically emphasized destination-focused attributes and neglected community-focused attributes. This study contributes to the residents’ place image research by proposing a more holistic measurement, which consisted of four dimensions: physical appearance, community services, social environment, and entertainment opportunities. The study also offers practical insights for developing and promoting a tourist place while simultaneously enhancing its residents’ quality of life.

Identity and destination branding among residents: How does brand self‐congruity influence brand attitude and ambassadorial behavior?

“…By contrast, residents' identification with a destination brand is a strong catalyst for different types of brand advocacy (Palmer, Koenig‐Lewis, & Jones, ; Zenker et al, ; Zenker & Petersen, ). As such, the branding of a destination for tourists should be designed in a way that simultaneously appeals to residents and other stakeholders (Andereck & Nyaupane, ; Stylidis, Sit, & Biran, ).…”

“…Thus, the branding strategy can lead to a “residents' buy in” to the brand and finally inspire a treatment of tourists in a manner that reflects the brand values (Anholt, ). Stylidis et al () also note that local authorities can use residents' input in re‐branding and subsequently rejuvenating a destination for potential tourists.…”

Taking Business Intelligence to Business Education Curriculum: Graduate Students’ Concerns

“…SPSS version 23.0 software was used for analyses the responded survey items. Cronbach's alpha (α) > 0.7, factor loading > 0.5, and Average Variance Extracted (AVE) ≥ 0.5, and Composite Reliability (CR) ≥ 0.6 shows a good convergent validity (Hair Jr et al 2010;Chen, Phou 2013;Stylidis et al 2016). A good convergent validity indicates that the survey items have measure what it intended to measure in the study (Zainudin 2015).…”

Imagen del destino desde la perspectiva del turista

“…Para el análisis de la imagen de destino (Stylidis, Sit y Biran, 2014), se tomará como guía de referencia la literatura de turismo sobre el tema que ha sido publicada a lo largo de varias décadas (Gallarza et al, 2002;Dolnicar y Grün, 2013) por distintas disciplinas, como la psicología social y ambiental, el marketing y el comportamiento del consumidor (Hunt, 1975). Por su complejidad (Stepchenkova y Morrison, 2008) y subjetividad (Beerli y Martín, 2004), la imagen del destino se abordará desde diversos temas, como su conceptualización, estructura, formación y medición (Lai, 2018), que dan cuenta de impresiones (Echtner y Ritchie, 1991;Milman y Pizam, 1995) y percepciones (Coshall, 2000;Tapachai y Waryszak, 2000) de los visitantes hacia un determinado destino (Milman y Pizam, 1995).…”