An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing

Laski, J.; Brunault, Charles A.; Schmidt, Rebecca J.; Ryu, Seung Cheol

doi:10.1016/j.jbusres.2018.10.032

Cited by 7 publications

(5 citation statements)

References 14 publications

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“…, 2020; Lee et al. , 2018), lighting (Laski et al. , 2020; Lin, 2004), interior layout/design (Demoulin and Willems, 2019; Orth and Wirtz, 2014), shape (Liu et al.…”

Section: Literature and Research Needmentioning

confidence: 99%

“…Answers to these critical business questions often seem to be assumed than assessed. A pertinent reason for this could be, although extant literature has explored servicescape visual aesthetics aspects (Alfakhri et al, 2018;Murray et al, 2019;Orth and Wirtz, 2014), they have usually been with individual features like color (Kim et al, 2020), lighting (Laski et al, 2020) and shape (Liu et al, 2018), and researchers are yet to propose comprehensive measures and protocols quantifying them holistically.…”

Section: Introductionmentioning

confidence: 99%

“…2.Literature and research need 2.1 Servicescape studies Introduced by Kotler (1973) as "atmospherics" to stress the significance of "environment" in service delivery, and developed notably by Bitner (1992) linking physical attributes of servicescapes to consumer and employee responses, multiple studies in marketing have examined various visual, auditory and olfactory aesthetics aspects of servicescapes (see Roschk et al, 2017, for meta-analysis/review). Servicescape visual stimuli studies have explored influence of individual aspects such as color (Kim et al, 2020;Lee et al, 2018), lighting (Laski et al, 2020;Lin, 2004), interior layout/design (Demoulin and Willems, 2019;Orth and Wirtz, 2014), shape (Liu et al, 2018) and overall aesthetics (Lin, 2016), on positive consumer responses. Researchers have also explored role of holistic aesthetics in specific contexts like hotelscape (Alfakhri et al, 2018), and contradiction between servicescape and product properties (Lunardo et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…, 2018; Murray et al , 2019; Orth and Wirtz, 2014), they have usually been with individual features like color (Kim et al. , 2020), lighting (Laski et al. , 2020) and shape (Liu et al.…”

Section: Introductionmentioning

confidence: 99%

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How well designed is your servicescape?

Nair

Kumar

Purani

2022

MIP

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PurposeThrough empirical research anchored in environmental psychology, the paper presents formative indicators that form an evaluation set “S.E.E.” (service environment evaluation), to simplify and systematize the measurement of visual aesthetics of servicescapes through consumers' perspective.Design/methodology/approachThe authors adopted formative index development methodology, employing a one-shot experimental design using photographic surrogates of four different servicescapes (n = 1400), and testing the index with eight noted global servicescape images.FindingsFindings reveal that visual aesthetics of servicescapes can be captured using the composite index we developed with five dimensions: complexity, coherence, legibility, mystery and novelty. Also, service type: hedonic/utilitarian, does influence how consumers evaluate servicescape visual appeal.Originality/valueFormative indicators constituting S.E.E. enables assessment of subjective visual aesthetics of servicescapes holistic, objective and an effortless task for marketers, designers and decision-makers; and helps them reliably decide on and skillfully design servicescapes with the required visual appeal.

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“…, 2020; Lee et al. , 2018), lighting (Laski et al. , 2020; Lin, 2004), interior layout/design (Demoulin and Willems, 2019; Orth and Wirtz, 2014), shape (Liu et al.…”

Section: Literature and Research Needmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…, 2018; Murray et al , 2019; Orth and Wirtz, 2014), they have usually been with individual features like color (Kim et al. , 2020), lighting (Laski et al. , 2020) and shape (Liu et al.…”

Section: Introductionmentioning

confidence: 99%

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How well designed is your servicescape?

Nair

Kumar

Purani

2022

MIP

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“…Although there are few studies on the application of colour rendering in tunnel lighting, more in indoor scenarios [24][25][26][27][28], the LEDs with high colour rendering are positive for indoor lighting. However, the results of these studies are basically based on the subjective feelings of the observer, and the impact of CCT on vision is not considered.…”

Section: Introductionmentioning

confidence: 99%

The Impact of LED Colour Rendering on Reaction Time of Human Eyes in Tunnel Interior Zone

Dong

Lou

Liu

et al. 2021

Advances in Civil Engineering

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The long reaction time of human eyes will increase the probability of traffic accidents in tunnels which can be reduced by improving lighting conditions. In recent years, light-emitting diodes (LEDs) have replaced the traditional lighting source in a tunnel. Colour rendering index 2012 (CRI2012, a colour rendering evaluation index) is the most suitable evaluation method for colour rendering of LEDs. In order to study the impact of colour rendering of LEDs on the reaction time of human eyes, a driving simulation environment was designed. First, three CCTs (correlated colour temperatures), four CRI2012s, and eight colours of targets were assessed using mesopic photometry model MES-2. The calculation results indicated that the contrast of targets had a positive correlation with CRI2012 and had a negative correlation with CCT. Then, reaction time experiment was conducted in simulated tunnel environments. There are 30 observers who participated. The results show that the LEDs with higher CRI2012 and lower CCT in tunnel is conducive to reducing the reaction time of human eyes. High CRI2012 enables drivers to accurately and quickly identify colours. This paper provides a reference for the design of light source parameters, roads, walls, and warning signs in the tunnel.

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Sustainable Well-Lighting Design for Cultural Heritage. Natural Light Control by Biological Elements and Digital Technologies

Balocco

Carbone

2022

Communications in Computer and Information Science

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An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing

Cited by 7 publications

References 14 publications

How well designed is your servicescape?

How well designed is your servicescape?

The Impact of LED Colour Rendering on Reaction Time of Human Eyes in Tunnel Interior Zone

Sustainable Well-Lighting Design for Cultural Heritage. Natural Light Control by Biological Elements and Digital Technologies

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