An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry

Abstract

The objective of this exploratory study is to identify which factors enable or inhibit artificial intelligence adoption within the wine sector and specifically for the Burgundy region. Findings revealed that the winegrower's adoption intention could be assessed according to (a) perceived benefits, (b) organizational readiness, and (c) external pressure.

Artificial Intelligence and Big Data Analytics in Vineyards: A Review

“…This would enable all stakeholders to co-learn and collaborate in evidence-based and model-tested design tactics and strategies. Such an approach can ensure mitigation and adaptation actions and interventions are enabling, rather than inhibiting, to maximize perceived benefits and organizational readiness, while minimizing external pressures [64].…”

How fine wine producers can make the best of counterfeiting

“…Counterfeiting can even constitute the “common enemy” needed to unite and engage collaboration between otherwise dispersed actors or even contradictory interests and agendas (De Jaegher, 2021). Counterfeiting can be strategically used to redefine the way fine wine is created, bottled and marketed by creating new markets for alternatives to genuine or counterfeit fine wines (Canterbury, 2018) or anti‐counterfeiting innovations (Cordeiro & Olsen, 2021; Popović et al, 2021), without compromising the identity of fine wines (see Atwal et al, 2021). This territorially‐ and socially‐embedded construction of the wine experience can facilitate the exploitation of value‐creating, rare, nonimitable and nonsubstitutable resources to generate a sustainable competitive advantage (Barney, 1991; Lemarié‐Boutry, 2016).…”

Opportunity recognition and knowledge transfer in the champagne industry: A conceptual analysis

“…Although the firms in these networks possess distinct traditions of craftsmanship, they are also integrating new technologies in their harvesting and irrigation methods. Media reports indicate that some French wine producers are either experimenting with or adopting AI technology (Atwal et al, 2021; Krawitz, 2019). Consequently, innovative technologies are being adopted in this sector, dominated by traditions and craftmanship (Fuentes et al, 2020; Sipos, 2020).…”