The Internet of Things (IoT) has become a relevant topic of interest in Human-Computer Interaction (HCI) since it makes feasible a future computing scenario that can change the way people experiment and use technology. IoT is a new paradigm in which intelligent objects equipped with sensors, networks, and processing technologies integrate and work together to provide smart services to users. In the face of the rapid growth in the number of connected devices in an IoT scenario, the perspective of a smarter world could be actual. However, it is still too far away due to challenges related to human interaction. To help understand the issues involved in building experiences with multiple devices, we conducted interviews with ten companies exploring the characteristics and challenges surrounding the IoT project to designing IoT technologies. The results identified a set of qualitative data from companies that are developing IoT projects allowing us to discuss future directions for research. Our main contribution is related to the identification of important aspects of IoT that impact the design of user-friendly solutions. We conclude pointing to the need for IoT design that takes into account the users' particularities. CCS CONCEPTS • Human-centered computing → Interaction design; Empirical studies in interaction design; Human computer interaction (HCI); Empirical studies in HCI; Ubiquitous and mobile computing; Empirical studies in ubiquitous and mobile computing; Interaction design; Interaction design process and methods; User centered design.