An Exploratory Study on Purchase Decision Making Process and Clothing Shopping Orientation of Fashion Products Rental Service Users

Lee, Ji-Yoon; Shin, Eun-Jung; 고애란,

doi:10.6115/fer.2018.040

Cited by 5 publications

(2 citation statements)

References 9 publications

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“…The luxury fashion rental consumption has emerged but is still largely ignored. Lee, Shin, and Koh (2018) identified the characteristics of fashion rental service users as well as analyzed their purchase decision‐making processes. Researchers have done a few studies on understanding the factors influencing consumers' adoption of renting and their attitude and behavioral intention toward clothing on rental (Lang, 2018; Tu & Hu, 2018).…”

Section: Introductionmentioning

confidence: 99%

Luxury rental purchase intention among millennials—A cross‐national study

Jain

Jham²

2020

Thunderbird Intl Bus Rev

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In the last few years, a radical shift has been observed in luxury consumption behavior, particularly in millennials who are increasingly inclined toward sustainability. There has been a tremendous rise in demand for services providing a non‐ownership model of consumption. However, hardly any study has focused on exploring the consumption behavior of the millennials for luxury fashion goods in the context of sharing economy. Hence, this research aims to examine the key drivers that affect millennials attitude and purchase intention of luxury fashion on rent. Data were collected via mall‐intercept questionnaire survey method from millennials in India and United Arab Emirates (UAE) who aspired to consume luxury fashion goods on rental basis. Statistical tests, including confirmatory factor analysis, multi‐group analysis, and structural equation modeling, were applied for data analysis. Furthermore, an integrated conceptual model based on self‐determination theory and theory of reasoned action is proposed to examine the key driving motivators that affect millennials' attitude and purchase intention of luxury fashion on rent in the UAE and India. The results reveal that significant differences exist across the nations. Experience value and identity projection value had a higher impact on UAE citizens than Indians. The current study is a pioneer study that attempted to understand the young consumer's attitude and purchase intention for luxury fashion rental consumption and examine differences and similarities of millennials across nations.

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Section: Introductionmentioning

confidence: 99%

Luxury rental purchase intention among millennials—A cross‐national study

Jain

Jham²

2020

Thunderbird Intl Bus Rev

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“…나 최근의 메타 버스 (Lee et al, 2022) 개념처럼 새롭게 도입된 패션 쇼핑 채널 및 서비스 (Lee et al, 2018) 등 기존 소비자의 특성과 차이를 보이는 새로운 소비자 그룹의 초기 연구 (Park, 2018)…”

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An Explorative Study on the Purchase Decision-Making Process of Sustainable Shoes Consumers

Yim,

Shin,

Koh

2023

Hum. Ecol. Res

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Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the “need recognition” stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the “evaluation of alternatives” stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the “purchase” stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the “consumption” stage, the start of product ownership coincides with the start of using the products after making a purchase. In the “post-purchase assessment” stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the “post-purchase behavior” stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.

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