An Exploratory Study On The Intention to Use Online Food Delivery Among Corporate Workers

Abstract

This study is aimed at investigating the determinants of intention-to-use online food delivery (OFD) service among corporate workers in Klang Valley where the market is made up largely of time starved people that are enduring difficulties in balancing working time and rest time or leisure time at their convenience. The research focuses on workers ranging from managers, executives, to junior level employees as well as interns in different corporate companies located in Kuala Lumpur to cover a wider range of audience with different background of working experiences that contribute to the high growth of corporate world. The respondents were 139 of corporate workers. Data processed and interpreted using the SPSS 23.0 in generating the mean and standard deviation of seven respective factors. The result shows that the respondents had moderate intention to use online food delivery service in helping them managing their time. The apps are trusted, provide reliable information and it is statistically proved that the online food delivery improved their quality of life.

Enticing attributes of consumers' purchase intention to use online food delivery applications (OFDAs) in a developing country

“…Time stakes, performance constraints, security threats and social and financial uncertainty, can adversely affect consumer loyalty (Esmaeili et al, 2021). Using online services for food delivery aids people in handling their time as they are trustworthy and convey reliable information (Muhammad, Mohd Razak, Ariffin, Abdul Manan, & Hamdan, 2021). Comfort, perceived benefits, promotional programs, time-saving, personal variables, perceived risk, purchase motivation and uncertainty are the most influential or inhibiting aspects of youth internet shopping; however, it does not ensure risk-free digital transactions in developing nations (Rahman, 2020;Sachdeva, 2016).…”