Abstract:ABSTRACT. This research investigates the information sources consumers used to select regional travel agencies to make their travel arrangements. The research design involves two stages, in-depth interviews with 13 participants and a mail-out survey of 400. The in-depth interviews highlighted the need to remove three particular information sources (travel guidebooks, travel or automotive clubs and local tourist offices) for inclusion in the mail-out survey and replaced with two other information sources (telev… Show more
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