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Purpose The purpose of this paper is to explore the possibilities of prioritizing tasks, actual sharing of libraries, collaboration policies and the directions via quantifying the relative importance of services for each value based on users’ perceptions observed from in-depth analysis of the investigation results. Through this, the study expects that libraries will provide high – level the sharing economy services, reflecting users’ needs. Design/methodology/approach This study surveyed public library users across the country have through the survey method and Analytic Hierarchy Process (AHP) method to examine the perceptions of users on the roles of libraries in the sharing economy’s environment to deduce the directions and priorities to activate the roles and functions of libraries in the era of the sharing economy. Findings The research results are as follow: first, public library users’ awareness of the concept of the sharing economy was low, but they observed a relation between the two concepts after understanding the concept of the sharing economy. Second, The users’ personal characteristics were observed to mostly affect knowledge information service, experience talent sharing, material sharing and space sharing. Lastly, the study sought to identify the relative importance (preference) of various library services which pursue the value of the sharing economy through AHP analysis method. The values of the sharing economy were preferred in the order of social>economic>technical>relational values which can be enumerated to convenience>knowledge>space>education>contents>new technology>experienced talent>object>network. Originality/value This study has a great significance in that it analyzed actual library users’ perceptions on the concept of the sharing economy and the functions and roles of libraries in the era of the sharing economy from a multifaceted angle. In addition, this study carries an important meaning as it provided an opportunity to vitalize libraries and explored the measures to actualize the roles of libraries in tandem with the environment of the sharing economy by recognizing the values of libraries based on the new concepts and values of the sharing economy and presenting the functions and roles of the libraries from the aspects of the sharing economy.
Purpose The purpose of this paper is to explore the possibilities of prioritizing tasks, actual sharing of libraries, collaboration policies and the directions via quantifying the relative importance of services for each value based on users’ perceptions observed from in-depth analysis of the investigation results. Through this, the study expects that libraries will provide high – level the sharing economy services, reflecting users’ needs. Design/methodology/approach This study surveyed public library users across the country have through the survey method and Analytic Hierarchy Process (AHP) method to examine the perceptions of users on the roles of libraries in the sharing economy’s environment to deduce the directions and priorities to activate the roles and functions of libraries in the era of the sharing economy. Findings The research results are as follow: first, public library users’ awareness of the concept of the sharing economy was low, but they observed a relation between the two concepts after understanding the concept of the sharing economy. Second, The users’ personal characteristics were observed to mostly affect knowledge information service, experience talent sharing, material sharing and space sharing. Lastly, the study sought to identify the relative importance (preference) of various library services which pursue the value of the sharing economy through AHP analysis method. The values of the sharing economy were preferred in the order of social>economic>technical>relational values which can be enumerated to convenience>knowledge>space>education>contents>new technology>experienced talent>object>network. Originality/value This study has a great significance in that it analyzed actual library users’ perceptions on the concept of the sharing economy and the functions and roles of libraries in the era of the sharing economy from a multifaceted angle. In addition, this study carries an important meaning as it provided an opportunity to vitalize libraries and explored the measures to actualize the roles of libraries in tandem with the environment of the sharing economy by recognizing the values of libraries based on the new concepts and values of the sharing economy and presenting the functions and roles of the libraries from the aspects of the sharing economy.
This study examines the level of consumer knowledge regarding the concept and characteristics of the sharing economy along with the role of the three economic players in the sharing economy. This study develops scales for measuring a consumer’s knowledge level and the knowledge level using these scales as well as analyzes the impact of knowledge levels, socio-demographic variables, social capital, and knowledge sharing on participation in the sharing economy. The scales measuring the level of knowledge in the sharing economy were composed of 22 questions for the concept, 30 questions for the characteristics, and 15 questions for the role of the economic parties. Consumer’s knowledge level regarding the concept and characteristics of the sharing economy and the role of the economic players was very low. In particular, the knowledge on the concept was insufficient. Women’s knowledge on the sharing economy showed higher scores than men. Consumers with higher scores in social capital and knowledge sharing showed higher scores of the knowledge level on the sharing economy than those behind in these two variables. A higher knowledge level of the sharing economy resulted in higher participation in the sharing economy. Issues and directions for future studies on the sharing economy were proposed.
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