2017
DOI: 10.3390/beverages3030040
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An Exploratory Study to Develop Korean Food and Wine Pairing Criteria

Abstract: Abstract:Despite the increased sales of wine in Korea, fewer Koreans consume wine with Korean food, although many Koreans believe that Western food pairs well with wine. This could reduce wine consumption in Korea and critically influence the future growth of the Korean wine market. Therefore, this study aims to develop Korean food and wine pairing criteria by examining the adaptability of food and wine pairing guidelines to the Korean palate. This exploratory study uses sequential mixed methods. The qualitati… Show more

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Cited by 7 publications
(9 citation statements)
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“…There is potentially also a cultural aspect to pairing too: Who knows, for instance, whether the food and beverage pairings that work so well for the western palate will necessarily succeed for those who are more accustomed to Asian cuisine (see Kim & Lecat, 2017;Lee, , 2011.…”
Section: What Is So Interesting/challenging About Food-beverage Flavour Pairing?mentioning
confidence: 99%
See 1 more Smart Citation
“…There is potentially also a cultural aspect to pairing too: Who knows, for instance, whether the food and beverage pairings that work so well for the western palate will necessarily succeed for those who are more accustomed to Asian cuisine (see Kim & Lecat, 2017;Lee, , 2011.…”
Section: What Is So Interesting/challenging About Food-beverage Flavour Pairing?mentioning
confidence: 99%
“…This is certainly part of the problem for those looking to pair drinks with Korean cuisine. The main course and all of the side dishes tend to be presented to the diner at the same time (Kim & Lecat, 2017). Bromberger and Percival (2007) have raised much the same challenge when it comes to recommending a wine to pair with a cheese plate/board.…”
Section: Traditional Pairingmentioning
confidence: 99%
“…Through pairing, sectoral, territorial, and intra-and intergroup integration could be enhanced. Paring reinforces sectoral integration, between the food and wine sectors (wine enology and wine business) [47] but also in the tourism sector, etc. According to Rachão et al [28], when the demand for local food and wine rises, the demand for raw materials rises as well and then provides more job opportunities for locals.…”
Section: Pairing and Sustainable Development Modelsmentioning
confidence: 91%
“…Pairing as a marketing, promotional, or recommended strategy is also underlined once it can "encourage more food and wine consumption, especially for newcomers and outsiders" [47]. "Food and wine pairing as a marketing tool" [11] is frequently associated with concepts such as brands, co-branding, brand reputation [11], brand authenticity [48], etc.…”
Section: Food and Wine Pairing In The Context Of Gastronomic Tourism Regional Developmentmentioning
confidence: 99%
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