An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car:  A Multi-Group Comparison

Moons, Ingrid; Pelsmacker, Patrick De

doi:10.3390/su7056212

Cited by 141 publications

(101 citation statements)

References 111 publications

(189 reference statements)

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“…First, corroborating prior studies on electric car adoption, our results confirm that both attitude [9,47] and subjective norm [49][50][51] have an impact on EV buying intention. Specifically, the more positive is the attitude, the higher is the behavioral intention, and the greater is the perceived social pressure, the higher is the intention to purchase the car.…”

Section: Discussion Managerial Implications and Hints For Future Ressupporting

confidence: 79%

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Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars

et al. 2017

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Abstract:The present research aims to explore the determinants of (full) electric vehicle (EV) buying intention of Italian millennials focusing on the role that value co-creation initiatives might play in the buying decision-making process. Value co-creation initiatives in the EV domain are studied employing an enhanced version of the Theory of Reasoned Action which, in addition to the traditional variables of the model, also includes perceived importance of cars' attributes. Structural Equation Modeling (SEM) is used to analyze the data collected though an online survey on 523 Italians aged 18-35. The outcomes provide recommendations to tailor proper initiatives to encourage millennials' buying intention of electric vehicles supporting private companies in favoring the adoption of wide-spread pro-environmental behaviors among Italian youngsters.

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Section: Discussion Managerial Implications and Hints For Future Ressupporting

confidence: 79%

“…In the field of alternative fuel car purchase intention, ATT has been found positively related to both hybrid-electric [9] and full electric vehicles [47]. Accordingly, our hypothesis is the following:…”

Section: The Theory Of Reasoned Actionmentioning

confidence: 68%

Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars

et al. 2017

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“…The more positive the individual attitude, the more support from relevant persons as well as the more perceived autonomic control, the higher behavioral intention of the person [33]. To date, TPB has been applied to predict consumers' intention and behavior in a wide range of areas, including environmentally sustainable products [36], electric vehicles [37], green hotels [38,39], and energy conservations [40,41]. This theory is a powerful model in explaining environmentally friendly behavior [42].…”

Section: Theory Of Planned Behavior (Tpb)mentioning

confidence: 99%

Key Factors Affecting Informed Consumers’ Willingness to Pay for Green Housing: A Case Study of Jinan, China

Lin

Chen

et al. 2018

Sustainability

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Abstract:In recent years, the issues of large energy consumption and degraded living environments have attracted considerable attention in developed and developing countries. Hence, green housing (GH) has become a popular strategy for achieving sustainable urbanization. The demand in the GH market played an important role in promoting GH. In China, whether potential consumers will pay for GH remains unclear. In this circumstance, this study aims to explore the willingness of construction practitioners, who are regarded to have more knowledge concerning GH, to pay for GH in China. Based on the theory of planned behavior (TPB), nine critical factors related to practitioners' willingness to pay (WTP) were examined through face-to-face interviews using a questionnaire survey. A total of 180 construction participants in Jinan were investigated in this study. A binary logistic regression model was used to analyze the collected data. The research finding revealed that only 68 respondents were willing to pay for GH. Four factors showed significant and positive influences in practitioners' WTP, including environmental awareness, GH comfort, government incentive, and neighbors'/friends' assessment. By contrast, GH price displayed a significant and negative influence in practitioners' WTP. The remaining factors, namely, mature GH market, degree of popularity, publicity of GH from developers, and GH affordability, showed insignificant relationships with the practitioners' WTP. The research findings can provide a helpful reference for policy makers to formulate effective incentive policies in the promotion of GH.

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“…Strongly innovative individuals may take personality considerations into account in a different way than less innovative consumers. Previous research has shown that, in this early stage of the adoption of electric cars, these factors do not play an important role in the adoption intention process [76]. Nevertheless, as the adoption process progresses, these factors may play an increasingly important role.…”

Section: Future Researchmentioning

confidence: 97%

Self-Brand Personality Differences and Attitudes towards Electric Cars

Moons

Pelsmacker

2015

Sustainability

Self Cite

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Abstract:In two representative Belgian samples, by means of an online survey, we investigate the effect of self-brand personality differences on car brand evaluation, the evaluation of an eco-friendly branded electric car extension and the evaluation of car brands after electric extension. We show that self-brand personality differences influence the attitude towards car brands. The relative importance of personality dimensions that drive extension judgment and parent brand attitudes after electric extension is different from that of brand evaluation without extension. More particularly, perceptions of a brand being more responsible than one's self is a much more important driver of brand evaluation after electric extension than without extension. Car personality characteristics, such as activity and sophistication, drive brand evaluations before, as well as after electric extension. These effects are moderated by brand ownership in that the relative importance of brand personality dimensions is different for brand owners than for consumers who do not own a specific brand. Car manufacturers can fine-tune their marketing approach when launching eco-friendly extensions, taking into account that, in this context, partly different self-brand personality fit considerations are used by consumers than for car brands without electric extension.

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An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison

Cited by 141 publications

References 111 publications

Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars

Does Value Co-Creation Really Matter? An Investigation of Italian Millennials Intention to Buy Electric Cars

Key Factors Affecting Informed Consumers’ Willingness to Pay for Green Housing: A Case Study of Jinan, China

Self-Brand Personality Differences and Attitudes towards Electric Cars

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