An extended hedonic motivation adoption model of TikTok in higher education

Abstract

As information technologies develop, social networking services have gradually gained attention from both researchers and practitioners. However, little is known about the technology adoption of social networking from the perspective of hedonic motivation. For this purpose, this study applied the hedonic motivation system adoption model (HMSAM) to TikTok and incorporated two innovative factors, i.e., perceived boredom and personal innovativeness. Via structural equation modeling (SEM), this study used SmartPLS 4.0.8 to analyze 246 valid responses from Chinese university students via an online survey. The results showed that the research model was adequate for the adoption of TikTok. Curiosity and perceived boredom significantly mediated the positive relationships between perceived ease of use and behavioral intention. Additionally, the educational level moderated the relationship between joy and focused immersion. The results of this study provided insights for future researchers and innovative teaching. Supplementary Information The online version contains supplementary material available at 10.1007/s10639-023-11749-x.

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

“…In the context of entertainment live streaming, research hypothesis H6 confirms the positive impact of perceived usefulness on user curiosity, a finding also supported by previous studies [174][175][176][177][178][179]. In this study, perceived usefulness refers to consumers' perceptions of the pricing of dynamic decorations and the intended meanings behind them.…”

“…Finally, the research has found that perceived usability significantly influences perceived usefulness, joy and other factors [175,176]. Simultaneously, perceived usefulness and perceived joy have a positive impact on consumers' purchase intention in a live streaming environment [116].…”

“…In this study, perceived usefulness refers to consumers' assessment of the price of dynamic decorations, as well as the intended meaning conveyed by dynamic decorations. Research indicates that increasing perceived usefulness can stimulate curiosity [174,175]. The integration of the planned behavior theory and the hedonic motivation system model suggests that perceived usefulness has a direct impact on behavioral intention, indicating its influence on curiosity [176].…”

“…Numerous studies have ultimately found that the perceived ease of use significantly influences curiosity, indicating a positive correlation between these two factors [103,175,190,191]. For instance, the perceived ease of use is influenced by the perceived playfulness, including attention, curiosity and enjoyment, further emphasizing the potential impact of ease of use on curiosity [192,193].…”

Impact of gamification on green consumption behavior integrating technological awareness, motivation, enjoyment and virtual CSR

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