2023 IEEE 17th International Conference on Industrial and Information Systems (ICIIS) 2023
DOI: 10.1109/iciis58898.2023.10253592
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An Improved Decision Tree Model for Forecasting Consumer Decision in a Medium Groceries Store

Intan Rahmatillah,
Eriana Astuty,
Ivan Diryana Sudirman
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Cited by 4 publications
(3 citation statements)
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“…Up-selling strategies, designed to promote higher-value products, rely on sophisticated algorithms like Decision Trees. These trees analyze customer behavior, pinpointing factors leading to premium purchases [20]. Concurrently, ranking models such as RankNet or LambdaMART contribute by predicting and ranking products based on their revenue potential, ensuring personalized recommendations that resonate with customer desires [21].…”
Section: Product Recommendation Models and Algorithmsmentioning
confidence: 99%
See 1 more Smart Citation
“…Up-selling strategies, designed to promote higher-value products, rely on sophisticated algorithms like Decision Trees. These trees analyze customer behavior, pinpointing factors leading to premium purchases [20]. Concurrently, ranking models such as RankNet or LambdaMART contribute by predicting and ranking products based on their revenue potential, ensuring personalized recommendations that resonate with customer desires [21].…”
Section: Product Recommendation Models and Algorithmsmentioning
confidence: 99%
“…Concurrently, ranking models such as RankNet or LambdaMART contribute by predicting and ranking products based on their revenue potential, ensuring personalized recommendations that resonate with customer desires [21]. The synergy between Decision Trees and ranking models equips businesses to optimize up-selling initiatives and maximize revenue opportunities [20].…”
Section: Product Recommendation Models and Algorithmsmentioning
confidence: 99%
“…A decision tree (DT) is an effective classification algorithm proposed by Breiman et al [5]. It has been utilized in diverse applications such as handoffs in Internet of Vehicles [6], screen content coding [7], human activity classification [8], wafer map failure pattern recognition [9], forecasting consumer decision [10], and selecting pet adopters [11]. A DT can be implemented either in software or in hardware, and hardware implementation has recently drawn considerable attention [12,13].…”
Section: Introductionmentioning
confidence: 99%