“…Of course, in certain situations, the duration of a sensation produced by a food may be extremely important to its overall acceptance, e.g., the sweetness of fine chocolate. In such circumstances, the measurement of time-intensity relationships becomes essential, and the methods for accomplishing this have also become an important tool in the food industry (Lee and Pangborn, 1986;Overbosch et at., 1986;Dijksterhuis, 1993). Lastly, the order in which different sensations are perceived can also be a critical factor in more complex foods and beverages, e.g.…”