With the acceleration of economic development, enterprise management is facing more severe challenges. Big data analysis based on the intelligent Internet of Things (IoT) has a positive effect on the development of enterprise management and can make up for the shortcomings of enterprise management. In this paper, we develop a big data processing method based on intelligent IoT which can mine the factors that affect the company’s market sales from the collected data. Then, we propose a KNN classification algorithm based on overlapping
k
-means clustering. This algorithm adds a training process to the traditional KNN algorithm, which can accurately classify data and greatly improve the efficiency of the classification algorithm. Numerical analysis results prove the effectiveness of the proposed algorithm.