Naive Bayesian classification algorithm is widely used in big data analysis and other fields because of its simple and fast algorithm structure. Aiming at the shortcomings of the naive Bayes classification algorithm, this paper uses feature weighting and Laplace calibration to improve it, and obtains the improved naive Bayes classification algorithm. Through numerical simulation, it is found that when the sample size is large, the accuracy of the improved naive Bayes classification algorithm is more than 99%, and it is very stable; when the sample attribute is less than 400 and the number of categories is less than 24, the accuracy of the improved naive Bayes classification algorithm is more than 95%. Through empirical research, it is found that the improved naive Bayes classification algorithm can greatly improve the correct rate of discrimination analysis from 49.5 to 92%. Through robustness analysis, the improved naive Bayes classification algorithm has higher accuracy.