An In-Depth Bibliometric Exploration of Research on “Bullshit” Communication

Abstract

Scholarly interest in unclarifiable unclarity, commonly referred to as bullshit (BS) communication, has been steadily growing, driven by events such as recent US presidential campaigns, the COVID-19 pandemic, the spread of conspiracy theories, and the prevalence of misinformation on social media. However, until now, there has been no comprehensive review of research in this domain. This bibliometric study analyzes 249 documents published from 1971 to 2023, sourced from the Scopus and Web of Science databases. Our primary goal is to map the research landscape on BS communication within organizational contexts. Employing techniques such as co-citation and collaboration network analyses, keyword co-occurrence analysis, and thematic mapping, the study reveals the fundamental social, intellectual, and conceptual structures shaping the knowledge base while highlighting key topics and themes in BS communication research. Beyond identifying these central themes, the study also critically evaluates prior research and offers recommendations for future investigations.