The velocity information estimated by the GNSS receiver is an important element for the dynamic alignment of the inertial navigation system (INS), and it is of great significance to analyze it deeply and meticulously. A variety of GNSS velocity measurement models show different characteristics in a changeable environment, and this status quo is bound to break the monotonous situation in which the Doppler model is widely used. In this regard, this paper applies different GNSS velocity measurement models to SINS dynamic alignment and continuous observation. In addition, aiming at the shortcomings of the traditional time-differenced carrier phase (TDCP) algorithm, an optimization method is deduced from the formula level, and two effective constraint algorithms are given. Then, according to the vehicle test results, comprehensively compare the integrated navigation performance of various velocity measurement models and analyze the improvement effect of the proposed TDCP algorithm. This paper provides a summary for the comprehensive study of GNSS velocity measurement model and the application of optimized carrier phase to integrated navigation, which has certain practical value.