An Indian customer surrounding 7P׳s of service marketing

Kushwaha, Gyaneshwar Singh; Agrawal, Shiv Ratan

doi:10.1016/j.jretconser.2014.10.006

Cited by 74 publications

(76 citation statements)

References 123 publications

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“…a formative measures need not co-vary, therefore the internal consistency of formative items of Perceived Risk is not applicable Table 5 Correlations among constructs. In the structural model test, we follow suggestions from previous studies (Ben Mimoun and Poncin, 2015;Kushwaha and Agrawal, 2015) and use R-square (R 2 ), Q-square (Q 2 ), effect size, and Goodness-of-Fit (GoF) to assess the overall model fit.…”

Section: Structural Modelmentioning

confidence: 99%

Complexity or simplicity? Designing product pictures for advertising in online marketplaces

Vassileva

Zhao

et al. 2016

Journal of Retailing and Consumer Services

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a b s t r a c tIn online marketplaces, many sellers highlight product and service information directly within product pictures for advertising purposes. Such a strategy increases the visual complexity of the picture and provides more information to support buyers' judgment. However, when other sellers adopt the same method, a given picture will not be conspicuous enough to be noticed. To address this issue, the concept of complexity contrast is introduced. No prior attention has been paid in literature to the interplay between visual complexity and complexity contrast. This research proposes a theoretical model to explain the influences of visual complexity and complexity contrast on buyers' pleasantness in shopping, while perceptual and conceptual fluency act as mediators. Results from a lab experiment suggest an entangled effect of complexity contrast and visual complexity, indicating that buyers are influenced more by the conspicuousness of a product picture, rather than the information conveyed by a product picture when it is visually overwhelming.

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Section: Structural Modelmentioning

confidence: 99%

Complexity or simplicity? Designing product pictures for advertising in online marketplaces

Vassileva

Zhao

et al. 2016

Journal of Retailing and Consumer Services

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“…Recently, a growing interest in the service marketing mix, also called 7P's of service marketing, has been noticed. Maximum outcomes in terms of customer satisfaction and loyalty can be achieved through a service marketing mix, and therefore, firms can remain competitive in the market (Kushwaha & Agrawal, 2015). According to Krasnikov, Jayachandran, and Kumar (2009), a successful marketing mix approach is helpful for banks in achieving better service and support for customers, higher efficiency, and cost‐saving.…”

Section: Introductionmentioning

confidence: 99%

“…However, there are rarely any studies conducted, especially on university students' intention toward banking services. Several studies had been conducted previously to measure the impact of services marketing mix on repeat purchase (Amofah et al, 2016), customer (Kushwaha & Agrawal, 2015), bank marketing performance (Islam & Rahman, 2015), customer perception (Mahmood & Khan, 2014), customer loyalty (Al‐Debi & Mustafa, 2014), customer satisfaction (Ahmad et al, 2013; Mohammad, 2015; Sarker et al, 2012), competitive advantage (Al‐Muala & Al‐Qurnch, 2012), consumer behavior (Kombenjamas & Lertrattananon, 2011) in various sectors, including banks, hotel, restaurant, tourism, cooperatives. Though the intention is often used as a predictor of behavior in psychology studies (Sheeran's, 2002), very few studies examined the impact of mix elements of service marketing on purchase intention.…”

Section: Introductionmentioning

confidence: 99%

Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students

et al. 2020

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Banking plays a vital role in the financial life of an industry, and the significance of banks can be realized from the fact that they are measured as to be the life-blood of the modern economy. The Banking industry is considered as the mirror of any country. Banks are especially crucial for developing economies like Bangladesh, which has 57 listed banks. Due to increased competition, banks are trying to grab a new and growing market segment like the students' segment. So, there is a gap to explore student's purchase intention toward banking service as the intention is one of the critical predictors of behavior. Banks utilize service marketing strategies, a key concept of service marketing, to retain existing customers, and attract new ones. Therefore, this paper addressed the impact of a service marketing mix on the purchase intention of banking service among university students in Dhaka city, the capital of Bangladesh. The results should enable marketers to detect the most critical and significant drivers affecting the purchase intention of university students. All the elements of the service marketing mix except place, promotion, and physical evidence were significantly related to purchasing intention. It has implications for bank service marketers regarding the practical design of mix strategy of service marketing for student segments. K E Y W O R D SBangladesh, banking service, purchase intention, service marketing mix, university students

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“…Anything which is offered to the market to attract customers' attention, acquisition, and consumption as well as to satisfy their want or need is defined as a product (Kotler, 2011). This product can be tangible in the form of good or intangible in the form of services (Kushwaha et al, 2015). The acceptability of a product may depend on different features such as product variety, quality, design, features, brand name, packaging, size, etc (Doyle, 2011).…”

Section: Marketing MIX -Productmentioning

confidence: 99%

“…In addition, the procedure provides the standard p-values where it should be p<0.05. On the other hand, t-values and p-values are tightly knitted and are typically aligned in a sense that a statistically significant t-value always has a statistically significant p-value; thus, reporting the t-value for each path is considered sufficient (Kushwaha et al, 2015).…”

Section: Bootstrapped Modelmentioning

confidence: 99%

Role of Green Marketing in the Adoption of Intelligent Food Containers

Khodabandeh¹

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The growing human population is causing food security concerns in many countries. As food security is the access by all people to enough food to live a healthy and productive life, the world must reduce food waste. At the consumer level, households are responsible for half of the total avoidable losses due to food becoming out-of-date, developing bad smell or taste, or having been forgotten in the fridge. This study investigates the factors leading to consumer adoption of intelligent food containers (IFC) -an emerging technology that can store food, monitor food quality and minimize food waste. In particular, the study focuses on the role of companies' green marketing in affecting consumers' willingness to adopt IFC. So doing, the study develops and tests a research model and related hypotheses by using the partial least squares structural equation modeling approach. The model was constructed based on the integration of Technology Adoption Model (TAM) with green marketing. An online survey was used to collect data from 153 households in Canada. The results suggest that improved TAM with the addition of green marketing mix is useful in explaining consumers' purchase intention toward IFC. The findings provide valuable information to marketers in the packaging technology sector to help them convince eco-friendly segment to purchase IFCs and enhance the pro-environmental purchasing behavior in Canada.iii

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An Indian customer surrounding 7P׳s of service marketing

Cited by 74 publications

References 123 publications

Complexity or simplicity? Designing product pictures for advertising in online marketplaces

Complexity or simplicity? Designing product pictures for advertising in online marketplaces

Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students

Role of Green Marketing in the Adoption of Intelligent Food Containers

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