“…Sales package description of sales item combinations (Baghdadi, 2014;Kropsu-Vehkapera, 2012; Kropsu-Vehkapera and Marketing & sales plan; customer demand (Cooper, 2001;Li et al, 2011;Pan et al, 2014;Tao et al, 2017) Marketing and sales material (commercial and (Cooper, 2001;Kropsu-Vehkapera, 2012; technical) & their legal approvals Saaksvuori and Immonen, 2008;Kropsu-Vehkapera and Haapasalo, 2011) Product/service pricing and customer deal instructions (Cooper, 2001;Baghdadi, 2014;Kropsu-Vehkapera, 2012;Saaksvuori and Immonen, 2008;Sajadfar et al, 2014;Sharma and Shah, 2015) Launch plan for commercial partners (Cooper, 2001) Promotion and launch material (Kemppainen, 2010) Customer requests for product improvements (product change requirements) (CIMdata, 2002) Configuration Configuration guidelines: recommended configurations, marketing/sales limitations, properties and features, customer-specific configurations, price/cost information (Do et al, 2002;Kropsu-Vehkapera, 2012;Saaksvuori and Immonen, 2008) Pre-set configuration rules (Jinsong et al, 2005;Li et al 2016;Saaksvuori and Immonen, 2008) Delivery times and sales channels for saleable products (Kropsu-Vehkapera, 2012;Silvola et al, 2016;Tu et al, 2006) Specific customer discounts (Customer contracts as a reference) Internal product guidelines, system and realisation for reconfiguring products (Kropsu-Vehkapera, 2012;Kropsu-Vehkapera and Haapasalo, 2011) H3: Product data requirements for marketing and sales can be divided into sales & marketing, configuration and sales support. Opportunities for swift access are emphasised in the marketing and sales context.…”