“…Other work has explored how the mechanisms for extracting user information and possession of information itself a ect the design of targeted/personalized pricing (e.g.,Candogan et al 2012, Bloch and Quérou 2013, Fainmesser and Galeotti 2016, 2020, Elliott et al 2021, Montes et al 2018, Ichihashi 2020b, Valletti and Wu 2020, selective selling, service systems(Hu et al 2020); what is the impact on social image visibility(Ali and Bénabou 2020), advertising strategies(Galeotti and Goyal 2009, Shen and Miguel Villas-Boas 2017, Bimpikis et al 2016, the extent of competition (Casadesus-Masanell and Hervas-Drane 2015) and mergers of digital businesses(Prat and Valletti 2019), overall consumer behavior(Goldfarb and Tucker 2011, Koh et al 2015, Jann and Schottmüller 2020, Gradwohl 2017). 27 Jullien et al 2020 considers a digital business that sells data services to third-parties who may be good or bad for users.…”