2022
DOI: 10.1111/ijcs.12787
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An innovation resistance theory perspective on home service applications: The moderating role of country context

Abstract: On‐demand home service applications (HSAs) have revolutionized the service industry and are gaining high popularity. By using the innovation resistance theory in HSA context, the present study aimed to (a) examine the relationships of consumer barriers with trust and word of mouth (WOM) and (b) analyze how country context moderates the relationships of consumer barriers with trust. Survey data were gathered from 343 respondents (India = 216, The USA = 127) and analyzed using SmartPLS 3 software. The results sh… Show more

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Cited by 10 publications
(10 citation statements)
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“…These results support H3 of this study. These findings support the previous studies that found risk barriers as obstacles to adopting innovative technologies (Kleijnen et al, 2009 ; Kumar et al, 2022 ).…”
Section: Discussionsupporting
confidence: 92%
See 4 more Smart Citations
“…These results support H3 of this study. These findings support the previous studies that found risk barriers as obstacles to adopting innovative technologies (Kleijnen et al, 2009 ; Kumar et al, 2022 ).…”
Section: Discussionsupporting
confidence: 92%
“…These results support H3 of this study. These findings support the previous studies that found risk barriers as obstacles to adopting innovative technologies (Kleijnen et al, 2009;Kumar et al, 2022). The traditions and norms of societies play a crucial role in accepting innovations introduced in society.…”
Section: Discussionsupporting
confidence: 91%
See 3 more Smart Citations