2018
DOI: 10.22230/cjc.2018v43n2a3232
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An Inquiry into the Political Economy of Hockey Night in Canada: Critically Assessing Issues of Ownership, Advertising, and Gendered Audiences

Abstract: Background This article employs a political economic analysis of the CBC’s Hockey Night in Canada (HNIC) program. It critically investigates both the recent Rogers Communications takeover of the popular public broadcasting program and the history of HNIC’s gendered audiences. Analysis Utilizing a feminist version of Dallas Smythe’s theory of the audience commodity, the author argues that the Rogers takeover represents the most recent manifestation of the complicity between patriarchy and capitalism that has pe… Show more

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Cited by 2 publications
(8 citation statements)
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“…However, 21.6% of survey respondents indicated the NHL lockout left them more inclined to watch the women. I argue that the data from the survey and the 2018 Olympic ratings puts the stability of audience for men's hockey in question (Phillips, 2018). As mentioned in Chapter 2, broadcasters seeking to expand the audience base for men's hockey incorporated "female-friendly" content that would also not alienate the male viewer.…”
Section: Countmentioning
confidence: 99%
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“…However, 21.6% of survey respondents indicated the NHL lockout left them more inclined to watch the women. I argue that the data from the survey and the 2018 Olympic ratings puts the stability of audience for men's hockey in question (Phillips, 2018). As mentioned in Chapter 2, broadcasters seeking to expand the audience base for men's hockey incorporated "female-friendly" content that would also not alienate the male viewer.…”
Section: Countmentioning
confidence: 99%
“…Like so many other sports where gendered superlatives are used only when isolating the female leagues (Meân, 2010), hockey is automatically men's hockey whereas women's hockey is never just hockey. It is both cultural myth and commercial product constructed by a patriarchal society invested in narratives of gender difference, celebrating physical strength, aggression and toughness as "naturally" male and held in stark contrast against the frailty of the female constitution; and by the sport-media complex (Jhally, 1984;Messner, Dunbar, and Hunt, 2000) invested in the economic payout of hockey's corporate institutions (Gruneau & Whitson, 2006;Phillips, 2018). The economic operation of broadcast media depends on the commodification of the audience as a product, assembled by media institutions (and in Canada with government assistance) and sold, specifically audience time, attention and purchasing power, to advertisers.…”
Section: Women's Hockey In Canadamentioning
confidence: 99%
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