2022
DOI: 10.14426/jei.v1i2.704
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An Insight of the Characteristics of Micro-Franchise Businesses Operating in South Africa

Abstract: Microfranchising is one of the new innovative business concepts that has gained traction in the past few years, and which could provide a solution to the challenges faced by micro- entrepreneurs and stimulate the growth of entrepreneurship. Microfranchising has therefore, emerged as a potential strategy meant to rapidly scale-up entrepreneurship behaviour within the Bottom of the Pyramid (BoP). However, despite microfranchising being singled out as a panacea for economic growth globally, very little is known a… Show more

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