An Institutional Theory Perspective on Retailer Loyalty

Jayanti, R.

doi:10.1080/15332667.2020.1756025

Cited by 5 publications

(5 citation statements)

References 49 publications

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“…The institutional theory examines how environmental variables affect business/firms' decisions and behaviors (Tiberio et. al., 2021;Rama & Jayanti, 2021). The foundation of institutional theory is that environments have an impact on organizations.…”

Section: Institutional Theorymentioning

confidence: 99%

“…According to institutional theory, organizations function inside a social framework made up of values, conventions, and presumptions about what is suitable or acceptable in terms of economic behavior (Wijethilake et. al., 2017;Rama & Jayanti, 2021;Carola et. al., 2018).…”

Section: Institutional Theorymentioning

confidence: 99%

“…Normative pressures' potential to encourage businesses to implement corporate sustainability strategies depends on how widely accepted sustainable development-related norms and values are (Paula, 2016;Rama & Jayanti, 2021;Brob & Benn, 2014). The primary normative forces that contribute significantly to the spread of standards and ideals associated with sustainable growth come from higher learning, professional associations, and international organizations (Dimaggio and Powell 1983;Tiberio et.…”

Section: Institutional Theorymentioning

confidence: 99%

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A Critique on Theoritical Framework for Adoption of Corporate Sustainability Practices: Iintegrating Institutional Motives, Stakeholder Motives, and Managerial Motives

Wijesundara,

Khatibi,

Azam

et al. 2024

J. Professional Business Review

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Purpose: This literature review seeks to advance knowledge of the area of theories on motivation for corporate sustainability efforts as it has been researched by earlier experts. Corporate sustainability has gained more attention in academics and business since the 1990s. Still, there is a lack of literature in the area of motivational theories for corporate sustainability. This particular review paper offers an analysis of 30 articles from journals covering the area of business and management that were published between 2002 and 2022. The paper provides a summary of the growth of corporate sustainability, as well as various definitions, and theories that have been put into practice to motivate corporate sustainability efforts. Method: The researcher employed a literature search strategy, drawing from prior review articles, to investigate corporate sustainability theories and related studies by reputable academics. The electronic search focused on business and management publications, using keywords like sustainability and motivating theories for corporate sustainable adoption. The search was limited to the most recent two decades. Each identified work underwent screening to assess its essential relevance to motivational theories of corporate sustainability. Findings: The results show that the field of corporate sustainability is still developing and that several theories have been employed to measure the motives of corporate sustainability. We believe that despite the similarities and connections between the three theories: institutional theory, stakeholder theory, and managerial motives, they are complementary rather than competing. Most significantly, they can be combined with and connected to corporate sustainability activities to provide a multi-theoretical view of the motivations behind such practices. Research Implication: This study provides a theoretical framework that can be applied to studies of corporate sustainability, particularly when attempting to understand why organizations motivate to adopt corporate sustainability. Origonality/Value: This theoretical model can be used as a conceptual foundation for empirical research on the drivers of corporate sustainability initiatives in a variety of settings. To gain a deeper comprehension of corporate sustainability adoption, it makes an effort to gain valuable insights into more than one single theory.

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Section: Institutional Theorymentioning

confidence: 99%

Section: Institutional Theorymentioning

confidence: 99%

Section: Institutional Theorymentioning

confidence: 99%

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A Critique on Theoritical Framework for Adoption of Corporate Sustainability Practices: Iintegrating Institutional Motives, Stakeholder Motives, and Managerial Motives

Wijesundara,

Khatibi,

Azam

et al. 2024

J. Professional Business Review

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“…The retailers need to know how to cultivate a devoted customer to have a competitive advantage (Liu-Thompkins et al, 2022). In this regard, loyalty refers to the willingness to engage in repurchasing behavior (Jayanti, 2021). Loyal customers have a tendency to recommend retailers to others, and are committed to repurchase from a particular retailer (Christoforou and Melanthiou, 2019).…”

Section: Retailer Loyalty (Rl)mentioning

confidence: 99%

“…The RL is the customers' preference for the repurchases from a certain retailer over time and concerns location of purchases rather than the products themselves (Liu-Thompkins et al, 2022). It is also conceptualized as the consumers' willingness to engage in a variety of actions that indicate a desire to strengthen their involvement with a particular retailer (Jayanti, 2021). In omni-channel retailing, there is a need to provide simultaneous integration for all channels and touchpoints to promote loyalty to a particular retailer and increase shopping frequency (Ziliani and Ieva, 2019).…”

Section: Retailer Loyalty (Rl)mentioning

confidence: 99%

The role of value co-creation on retailer loyalty and omni-channel shopping frequency

Kesenduran,

Yumurtacı Hüseyinoğlu,

Erboz

2024

IJRDM

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PurposeDrawing upon the social network theory (SNT), the aim of this study is to examine the impact of value co-creation (VCC) on retailer loyalty (RL) and omni-channel shopping frequency (OCF) from the consumer perspective.Design/methodology/approachGrounded on SNT, the research focuses on VCC in omni-channel retailing. A paper-based questionnaire was used to examine the role of VCC on OCF and RL, and hypotheses were tested using structural equation modeling (SEM).FindingsThe findings supported the impact of VCC on RL, and in turn, the impact of RL on OCF. However, the results of the analysis reveal that RL has no mediator role between VCC and OCF.Practical implicationsThe study shows the increasing role of VCC on RL, and the important role of RL on OCF. The findings reveal that RL has a significant role for VCC and OCF separately but does not have a mediator role between VCC and OCF. Moreover, the study extends the knowledge on VCC in omni-channel retailing.Originality/valueThe new research model, which was hypothesized from SNT, was validated. In the omni-channel retailing context, the study revealed the consumer perspective on VCC, and also the linkages between VCC, RL and OCF.

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