An Integral Sustainable Innovation and Communication Strategy: First Non-sulfited “Bierzo” Wine “Puerta del Viento” Case Study

Abstract

Puerta del Viento (PdV) Organic Wines has been making wine since 2009. The wines were made by Jorge Vega, a wine-grower from the Bierzo, who produced handcrafted wines using organic farming techniques. Organic wines produced from Mencía and Godello grapes created a market niche for Puerta del Viento, one of only five organic wineries in the Bierzo region. These local varieties were only grown in the Bierzo and in a smaller appellation nearby. In late 2014, Vega was concerned that gaining consumer acceptance for his unique and as-yet unknown wines was proving to be difficult.

Wine Tourism and Economic Performance. Why Ecological Agriculture Matters? An Applied Analysis

“…Wine tourism fits this pattern by attracting visitors who prefer shorter and more frequent trips, avoiding the concentration of tourists during specific periods and the resulting overcrowding, which can trigger antipathy or aversion towards mass tourism in an area. Conversely, wine and tourism form a symbiotic relationship that facilitates the socio-economic and environmental development of wine regions without facing issues of overcrowding Fuentes-Fernánde [9] & Montalvo-Falcón [10]. This collaboration creates employment opportunities and generates wealth in rural areas, primarily through sustainable agricultural practices, serving as a complementary element for rural development, since it enhances tourist influx to the specific geographic area, establishes a favorable reputation as a high-quality tourist destination, and contributes to the development of targeted regions.…”