2020
DOI: 10.1007/s10257-020-00479-z
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An integrated framework of change management for social CRM implementation

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Cited by 19 publications
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“…It enables businesses to collaboratively manage customer expectations through social technologies, combining social media capabilities with traditional CRM software to allow companies to engage their customers better (Pour & Hosseinzadeh, 2021). Another form of use is Mobile CRM.…”
Section: Entrepreneurship and Sustainability Issuesmentioning
confidence: 99%
“…It enables businesses to collaboratively manage customer expectations through social technologies, combining social media capabilities with traditional CRM software to allow companies to engage their customers better (Pour & Hosseinzadeh, 2021). Another form of use is Mobile CRM.…”
Section: Entrepreneurship and Sustainability Issuesmentioning
confidence: 99%