An Integrated Fuzzy ANP-TOPSIS Approach to Rank and Assess E-Commerce Web Sites

Rekik, Rim

doi:10.1007/978-3-030-49336-3_20

Cited by 6 publications

(5 citation statements)

References 15 publications

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“…Rekik [19] proposes an approach based on fuzzy Analytic Network Process (fuzzy ANP) and the fuzzy Technique for Order Performance by Similarity to Ideal Solution (fuzzy TOPSIS) methods to rank and assess E-commerce web sites.…”

Section: Literature Reviewmentioning

confidence: 99%

Fuzzy Logic-Based Evaluation Model of Handwritten Font Sizes Readability on Extra Small Devices

Bratić

Loknar

Ivančević

2022

Int. J. Interact. Mob. Technol.

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Handwritten fonts are appealing to designers, but their application in web design can cause a readability problems. Different handwritten letter cuts in different font sizes are not equally readable on all screen types. The problem often occurs on extra small devices such as mobile phones. Therefore, it is necessary to choose the combination of the font type and appropriate font size that will ensure responsiveness and be readable on different devices, especially the small ones. For this purpose, a study of readability of monoline handwritten font in seven letter cuts (thin, ultra-light, light, regular, semi-bold, bold, and ultra-bold) in several font sizes was conducted. Variable font was used because it contains all style versions of one typeface family, as opposed to standard font families that use different files for each style version. Also, variable font is suitable for use on web because one file with all the necessary typeface styles is significantly smaller in size than classic families with multiple files which shortens the font loading time. Furthermore, model of readability evaluation using the fuzzy logic based postprocessing method for segmentation values related to evaluation criteria is proposed. Prototype of a variable handwritten fonts are tested in responsive web environment, using CSS technology. The results show that handwritten font size readability evaluation has measurable output because the score combine various numeral factors affecting the readability of particular font size in several letter cuts. Using of proposed model in short time can show readability level of some font type in some font size on a new responsive web suitable for different screen sizes, including extra small devices.

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Section: Literature Reviewmentioning

confidence: 99%

Fuzzy Logic-Based Evaluation Model of Handwritten Font Sizes Readability on Extra Small Devices

Bratić

Loknar

Ivančević

2022

Int. J. Interact. Mob. Technol.

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“…Yazar, elde ettiği verileri AHP analizini kullanarak analiz etmiş ve kriterleri önem ağırlıklarına göre sıralamıştır. Rekik (2019) çalışmasını bulanık analitik ağ yöntemi ile bulanık TOPSIS yöntemlerini kullanarak e-ticaret sitelerinin sıralaması amacıyla gerçekleştirmiştir. Bu çalışmada 5 alışveriş sitesi, belirlenen 8 kritere göre değerlendirilmiştir.…”

Section: Li̇teratür Taramasiunclassified

Measuring the Performance of Online Shopping Platforms in the Covid-19 Pandemic: AHP-MAIRCA Model

ERDAŞ

Ecer

2022

Süleyman Demirel Üniversitesi Vizyoner Dergisi

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İnternetin keşfedilmesiyle birlikte insanların yaşam tarzlarında ve alışkanlıklarında önemli ölçüde değişimler meydana gelmiştir. İnternetle birlikte işletmeler satışlarını internet üzerinden yapma eğilimine girmiş ve insanlar giderek daha fazla ihtiyacını internet üzerinden karşılamaya başlamışlardır. 2019 yılında ortaya çıkan Covid-19 ile internet tüketicilerin hayatında daha da önemli bir yere sahip olmaya başlamıştır. Tüketiciler hastalık korkusuyla ihtiyaçlarını sanal alışveriş platformları üzerinden gidermeye yönelmişlerdir. Bu çerçevede bu çalışmada beş ana kriter ve bunlara ilişkin yirmi üç alt kriter doğrultusunda sanal alışveriş platformlarının salgın dönemindeki performansları AHP ve MAIRCA bütünleşik modeliyle analiz edilmiştir. Bu bağlamda AHP yöntemiyle kriterlerin önem ağırlıkları tespit edilmiştir. MAIRCA yöntemi ise sanal alışveriş sitelerinin sıralanması amacıyla kullanılmıştır AHP sonuçları sırasıyla "uygun fiyat", "karantina süreci" ve "enfekte olma korkusu" kriterlerinin sanal alışveriş platformlarının performanslarının en önemli belirleyicileri olduğunu göstermiştir. Ayrıca Trendyol, en başarılı alışveriş sitesi olarak belirlenmiştir. Bu çalışma sanal alışveriş platformları için salgın dönemindeki kendi performans değerlendirmelerinde kullanabilecekleri bir kılavuz niteliğinde olabilir.

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“…Many other authors have addressed the issue of responsiveness and readability on various devices in their works, and some of them are Almeida and Monteiro [4], Boss and Teague [7], Perakakis and Ghinea [23], Pinandito et al [25], Lee and Noh [19], Leiva [20], Sittisaman and Panawong [30] etc. Also, many authors have linked fuzzy logic and some quality criteria testing, and some of them are Honamore and Rath [13], Garcia-Plaza et al [9], Agusta et al [2], Agrawal et al [1], Rekik [26] etc. Ahmad and Hamid [3] in their study conducted a usability evaluation on multi-platform applications according to usability attributes defined in ISO 9241-11 standard: efficiency, effectiveness, and satisfaction.…”

Section: Literature Reviewmentioning

confidence: 99%

Readability Evaluation of Variable Handwritten Fonts on Different Screen Sizes Using Fuzzy Logic

Bratić

Loknar

Ivančević

2022

Int. J. Interact. Mob. Technol.

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According to the OpenType standard, variable font is a single font file which contains all style versions of one typeface family, as opposed to standard font families that use different files for each style version. Therefore, they are suitable for use on web because one file with all the necessary typeface styles is significantly smaller in size than classic families with multiple files. This shortens the font loading time, which enables wide range of typographical use on various devices. This paper investigates the readability of handwritten variable fonts in a responsible web environment on four screen sizes: extra small, small, medium, and large. Seven letter cuts were made from basic monoline handwritten font: thin, ultra-light, light, regular, semi-bold, bold, and ultra-bold. This paper presents model of readability evaluation using the fuzzy logic based postprocessing method for segmentation values related to evaluation criteria. Linguistic variable’s values are used to rate readability level against each of the criteria i.e., attributes. Prototype of a variable handwritten fonts are tested in responsive web environment, using CSS technology. The results show that readability evaluation has measurable output because the score combine various numeral factors affecting the readability of particular letter cut. Also, the results indicate that this type of font is not suitable for displays on extra small and medium screens such as mobile phones and tablets. That knowledge opens advanced possibilities to designers when designing for web because variable handwritten fonts are relatively simple, uniform and easily manageable. Using of proposed model in short time can show readability level of some font type on a new web.

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An Integrated Fuzzy ANP-TOPSIS Approach to Rank and Assess E-Commerce Web Sites

Cited by 6 publications

References 15 publications

Fuzzy Logic-Based Evaluation Model of Handwritten Font Sizes Readability on Extra Small Devices

Fuzzy Logic-Based Evaluation Model of Handwritten Font Sizes Readability on Extra Small Devices

Measuring the Performance of Online Shopping Platforms in the Covid-19 Pandemic: AHP-MAIRCA Model

Readability Evaluation of Variable Handwritten Fonts on Different Screen Sizes Using Fuzzy Logic

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