Abstract:Bilibili is a widely popular video-sharing application in China. This study aims to develop a comprehensive model to investigate the behavior of Chinese English learners on Bilibili, based on the theory of planned behavior, technology acceptance model, past experience, and past behavior. Fifteen hypotheses were proposed and tested using smart partial least squares (smart PLS) with data collected from 223 participants. The findings revealed that learners' past experience and behavior influenced their subjective… Show more
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