Ultrasonication was used to develop softer sticky rice for elder adults. Textural properties of original sticky rice (oSR) and ultrasonically modified sticky rice (mSR) were determined. In addition, jaw muscle activities during mastication of both oSR and mSR were investigated. Twenty‐seven healthy elderly subjects, age 68.9 ± 7.6 years, were asked to masticate both types of sticky rice in random sequence for three times with a 5‐min rest between each test. Activities of bilateral masseter and suprahyoid muscles were recorded. Root mean square (RMS) and mastication duration were analyzed. After mastication trials, subjects were asked to rate preference and softness of the samples. mSR exhibited significantly lower hardness than oSR, while cohesiveness and adhesiveness values of the two samples were not significantly different. Interestingly, all the muscle activities were not significantly different between masticating oSR and mSR, whereas the number of chewing cycles while chewing the mSR was larger. However, 92% of the subjects preferred mSR and felt that it was softer. mSR may therefore be regarded as having potential for elder people who have difficulty masticating hard solid foods based on its lower hardness and higher level of preference compared to oSR.