Acknowledgement by the International Union for the Conservation of Nature (IUCN) that geodiversity is part of natural diversity and geoheritage is part of natural heritage should help to strengthen the position and delivery of geoconservation through engagement with the wider nature conservation agenda. In particular, we identify six key areas offering opportunities to enhance the standing and mainstreaming of geoconservation: (1) integrating geoconservation principles in protected area management, including the promotion of geoheritage conservation across the full range of IUCN Protected Area Management Categories; (2) supporting biodiversity conservation and adaptation to climate change through the nature-based solutions approach and 'conserving nature's stage'; (3) contributing to natural capital and ecosystem services valuation; (4) contributing to conservation in the marine environment; (5) enhancing the connections between people, place, and nature and contributing to human well-being; and (6) promoting ecosystem stewardship and contributing to the achievement of the UN Sustainable Development Goals. Adoption of a more outward-looking approach should help to progress the integration of geoconservation within nature conservation, protected area planning and management, and broader environmental strategies and policies.