2022
DOI: 10.1016/j.physbeh.2022.113847
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An intelligent neuromarketing system for predicting consumers’ future choice from electroencephalography signals

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Cited by 34 publications
(27 citation statements)
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References 54 publications
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“…In the literature reviewed presently, machine learning was used primarily to predict consumer self-reported preference or buying behaviour [ 1 – 4 , 6 , 23 , 24 , 31 , 85 , 87 , 96 , 98 , 101 103 , 139 , 151 , 178 , 185 , 185 , 186 , 186 , 206 , 210 , 223 , 254 , 262 , 263 , 287 , 294 , 307 , 308 , 314 ]. However, it has yet to be demonstrated how machine learning can be used to improve advertisement or product designs.…”
Section: Discussionmentioning
confidence: 99%
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“…In the literature reviewed presently, machine learning was used primarily to predict consumer self-reported preference or buying behaviour [ 1 – 4 , 6 , 23 , 24 , 31 , 85 , 87 , 96 , 98 , 101 103 , 139 , 151 , 178 , 185 , 185 , 186 , 186 , 206 , 210 , 223 , 254 , 262 , 263 , 287 , 294 , 307 , 308 , 314 ]. However, it has yet to be demonstrated how machine learning can be used to improve advertisement or product designs.…”
Section: Discussionmentioning
confidence: 99%
“…Literature searches using the six journal databases used in the primary literature search were conducted using the search terms “consumer neuroscience”, “neuromarketing”, and “machine learning”. From this literature search, an additional eighteen studies were identified which used machine learning to predict consumer preference or purchase intention using EEG signals [ 4 , 6 , 23 , 24 , 87 , 96 , 185 , 185 , 186 , 186 , 206 , 210 , 237 , 263 , 287 , 291 , 294 , 307 , 308 , 313 ]. These additional studies have been included in the systematic review section.…”
Section: Methodsmentioning
confidence: 99%
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“…Indeed, the biometrics and neuroscience field has been the focus of studies by many researchers who have achieved significant results. A number of neuroscience studies have analyzed the detection and recognition of human arousal [ 34 ], valence [ 35 , 36 ], affective attitudes [ 36 , 37 ], emotional [ 38 , 39 , 40 , 41 ], and physiological [ 42 ] states (AFFECT) by capturing human signals.…”
Section: Introductionmentioning
confidence: 99%