“…(cf. Parasuraman et al, 1988;Brogowicz et al, 1990;Cronin & Taylor, 1994;Berkley & Gupta, 1994;Spreng & Mackoy, 1996;Philip & Hazlett, 1997;Sweeney et al, 1997;Oh, 1999;Dabholkar et al, 2000;Frost & Kumar, 2000;Soteriou & Stavrinides, 2000;Broderick & Vachirapornpuk, 2002;Grönroos, 1984Grönroos, , 2000Zhu et al, 2002;Santos, 2003;Vijayvargy, 2014). Some examples of these models developed by these researchers are: the information technology (IT) alignment model, the service quality and satisfaction model, PCP (Pivotal, Core, Peripheral) attribute model, the retail service quality and perceived value model, the customer value and customer satisfaction model , the antecedents and mediator model, the internal service quality model, the internal service quality data envelope analysis model, the service quality model for internet banking, the service quality model for IT-related business, and the model of e-service quality.…”