The use of reference materials (RMs) and certified reference materials (CRMs) is essential to guarantee the reliability of measurement procedures ‐ a major factor motivating the efforts of the geoanalytical community. This work quantifies trends and patterns in the scientific literature concerning RMs and CRMs in geochemistry for specific timespans, with the aim of evaluating historical developments, research fields, geographic shifts of research centres, and current trends. The Scopus database was surveyed for peer‐reviewed full‐texts (14,201 documents), which were subsequently exploited for statistical description, bibliometric mapping and cluster analysis. Mineral exploration and trace element geochemistry stimulated early research, whereas environmental subjects have grown in importance mainly since the year 2000. International standardisation was coincident with an increase of publications covering CRMs and geochemistry, and is thought to reflect the impact of ISO guidelines in this scientific activity. Other factors include investments in research facilities, creation of specialised geoanalytical journals and organisation of international meetings. The analysis shows that RMs are typically used for petrogenetic research topics, whereas CRMs are equally important for environmental sciences, chemistry and geosciences. Environmental sciences are mostly concerned with anthropogenic contamination of ecosystems by heavy metals, whereas geological interest is mainly driven by isotope geochemistry. Scientific frontiers in geoanalytical research comprise microanalytical methodologies, unconventional isotopes, rare earth elements and environmental monitoring. New trends in CRM applications also include biogeochemistry and radionuclides.