An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites

Hoy, Mariea Grubbs; Lwin, May O.

doi:10.1007/s10603-008-9073-6

Cited by 8 publications

(11 citation statements)

References 19 publications

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“…As the purpose of our research is to examine Web sites visited by children, the sample was derived by examining Web sites originating from the United States and the United Kingdom that are most popular with children (similar to the approach of Hoy and Lwin 2008). We examined the top 100 Web sites from each domain from late 2007 through November 2008.…”

Section: Methodsmentioning

confidence: 99%

Providing Parents with Online Privacy Information: Approaches in the US and the UK

Stanaland

Lwin

Leong

2009

Journal of Consumer Affairs

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Policy makers are faced with the task of ensuring that parents are offered information on children's Web sites to help them reduce their children's online privacy risks. This exploratory research compares the approaches of two countries with different regulatory philosophies regarding children's privacy: the United States, with a limited and sectoral approach to general privacy but a formalized approach to children's online privacy, and the United Kingdom, with a comprehensive overarching approach to privacy, but no formal stipulations for children's privacy. We examined privacy statements on 100 children's Web sites from each country in order to compare the products of each regulatory environment.

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Section: Methodsmentioning

confidence: 99%

Providing Parents with Online Privacy Information: Approaches in the US and the UK

Stanaland

Lwin

Leong

2009

Journal of Consumer Affairs

Self Cite

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“…As evidence of this lack of knowledge, a recent Federal Trade Commission (FTC) workshop on native advertising asked two key questions that addressed "consumers' recognition and understanding of these messages" and whether "ads [can] effectively be differentiated from regular content, such as through the use of labels and visual cues" (FTC 2013b). Such labels or visual cues fit broadly into the category of advertising disclosures, which are intended to prevent consumers from being deceived or misled by providing information that allows the most informed decision possible (Hoy and Andrews 2004). In the case of covert advertising, the FTC is suggesting that disclosures serve as a means to clearly identify the communication as advertising.…”

Section: Background Native Advertising and The Role Of Disclosuresmentioning

confidence: 99%

“…The Clear and Conspicuous Standard (CCS) for advertising disclosures includes guidelines for all disclosures that consider modality, type size, contrast, background, presentation rate, potential distraction, proximity, placement, language, duration, and audience consideration (FTC 1970(FTC , 1984(FTC , 2013aHoy and Andrews 2004;Hoy and Lwin 2008). The Interactive Advertising Bureau (IAB 2013) recommends native advertisements include disclosures (1) featuring language conveying that the advertising has been paid for and (2) that are sufficiently conspicuous for a consumer to notice them.…”

Section: Background Native Advertising and The Role Of Disclosuresmentioning

confidence: 99%

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Wojdynski

Evans

2015

Journal of Advertising

467

378

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“…Back then (in 2005), Asia witnessed 42% growth in Internet advertising, Europe had a 31% growth and for the US , the figure stood at 10%. (Hoy and Lwin, 2008). After 5 years, in 2010, the trend remains similar and it is forecasted that, just like UK, in other world regions too, online medium will take over television.…”

Section: Internet Demographics and Web Advertisingmentioning

confidence: 98%

Synergy between Internet Technology and Traditional Media: A Perspective on Indian Marketers

Rishi¹

2011

JTMGE

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There has been limited research in the Indian Internet advertising space and this paper explores the media preferences of Indian marketers highlighting their attitude towards the new medium. Since Internet penetration is rising in India, the research also identifies whether advertisers prefer a synergy between the traditional mediums and Internet Technology for their advertising campaigns. The paper is based on empirical research conducted amongst 69 Indian marketers/ advertisers belonging to New Delhi and Mumbai (India) and 50 Indian advertising/ online agency professionals. Advertisers have been chosen from industry verticals including Banking and Financial Institutions, Automobile, Fast Moving Consumer Durables (FMCG) and Telecom because they include the top advertising spenders in India (KPMG and FICCI, 2010). Views from advertising agency professionals, published in trade magazines, are considered to further substantiate the research findings through industry inputs. Based on some unique strengths of Internet advertising , Indian marketers respond positively towards including Internet in the media mix and believe in drawing synergy between Internet and traditional mediums. However they are still apprehensive about the efficacy of the medium. Indian advertising agency professionals consider it important to include Internet in the media mix, however they do not push the medium aggressively. The study identifies that Indian marketers and advertisers prefer to use Internet Technology and web advertising, in a campaign\'s media mix only when the campaign is also run on traditional mediums. In seclusion, the medium is not the preferred choice for advertising. The paper pinpoints the reasons for the slow acceptability of Internet advertising amongst Indian marketers and suggests learning of advertising agency professionals to leverage maximum benefit out this interactive medium. The paper also offers insight to academicians who wish to explore the changing dimensions in communication management

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An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites

Abstract: Disclosures, Disclaimers, Banner ads, Internet, Online, Advertising,

Cited by 8 publications

References 19 publications

Providing Parents with Online Privacy Information: Approaches in the US and the UK

Providing Parents with Online Privacy Information: Approaches in the US and the UK

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Synergy between Internet Technology and Traditional Media: A Perspective on Indian Marketers

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