2013
DOI: 10.1177/0266666913477879
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An interrogation of the dialogic potential of insurance firm websites in Ghana

Abstract: This paper examines the dialogic potential of insurance firms' websites in Ghana. Research was executed via a content analysis of insurance companies' websites in Ghana using Kent and Taylor's (1998) dialogic framework. Insurance companies in Ghana have been fairly successful in utilizing the dialogic features in their corporate websites. Out of the five dialogic principles proposed by Kent and Taylor (1998); the findings of the study show a preponderant use of the dialogic loop feature by the sampled insuranc… Show more

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Cited by 19 publications
(14 citation statements)
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“…They nonetheless should initially focus on establishing web homepages in order to enable global access to company information. Scholars have illustrated 'websites' as communication tools that facilitate an organization ability to promote and easily modify company messages in order to overcome apprehensions and promote interests of a wide range of people (Hinson et al, 2014). Furthermore, having an online presence is a necessity for a business to boost their revenues tremendously via online activities that include the use of websites.…”
Section: Introductionmentioning
confidence: 99%
“…They nonetheless should initially focus on establishing web homepages in order to enable global access to company information. Scholars have illustrated 'websites' as communication tools that facilitate an organization ability to promote and easily modify company messages in order to overcome apprehensions and promote interests of a wide range of people (Hinson et al, 2014). Furthermore, having an online presence is a necessity for a business to boost their revenues tremendously via online activities that include the use of websites.…”
Section: Introductionmentioning
confidence: 99%
“…Public relations scholars have pointed out that both the business sector and non-profit organizations have been unable to fully exploit Web site potential. The results from other research centres indicate that the Web site mainly plays an informational role, and the possibilities offered by the Internet and the Web site in building dialogic potential are used only to a limited degree (Hinson, Van Zyl & Agbleze, 2014;Ingenhoff & Koelling, 2009;Kang & Norton, 2004;Kenix, 2007;Madichie & Hinson, 2014;Naude, Froneman & Atwood, 2004;Uzunoglu & Kip, 2014). Thus, the first hypothesis posits that: H1: The Web sites of the largest Polish Public Benefit Organizations are characterized by low dialogic potential, with an emphasis mainly on technical aspects.…”
Section: The Methodologymentioning
confidence: 98%
“…For many corporations, the corporate website has become an immediate and full-blown information hub through which organizational messages can be shaped (Hinson, 2011a). The website as a communication medium enables an organization to address the concerns and interests of a diverse set of people (Hinson et al, 2014). Websites provide a controlled channel through which organizations can interface with stakeholders, publics, and the media.…”
Section: Introductionmentioning
confidence: 99%