An Investigation into the Determinant of Jordanian Customer’s Loyalty towards Travel Agencies

Shammout, Ahmad Bahjat; Algharabat, Raed

doi:10.5539/ijms.v5n6p122

Cited by 2 publications

(2 citation statements)

References 68 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Emotions have been described as "a mental state of readiness that arises from cognitive appraisals of events or thoughts; has a phenomenological tone; is accompanied by physiological processes; is often expressed physically; and may result in specific actions to affirm or cope with the emotion, depending on its nature and the person having it" (Shammout & Algharabat, 2013). In the business world, studies suggest that emotions are specific to a product (Holbrook, Chestnut & Oliva, 2014), service (Price, Arnould & Tierney, 2015, as cited in Shammout & Algharabat, 2013), consumption experience (Richins, 2017), advertisement (Batra & Holbrook, 2010), or the relationship between buyer and seller (Barnes, 2017;Ruth, Brunel & Otens, 2012).…”

Section: Diner's Emotions and Diner's Loyaltymentioning

confidence: 99%

“…Liang and Wang (2005, as cited in Shammout & Algharabat, 2013) posit a positive relationship between emotion and trust. However, the effect of experienced emotions in diner's relationships, considered a factor of an affective and cognitive structure influencing outcome, has not been explored in-depth in marketing related research (Sanchez-Franco & Rondan-Catalun, 2010, as cited in Shammout & Algharabat, 2013). This study operationalized emotions as consciousness of the occurrence of some physiological arousal followed by a behavioural response along with appraised meaning of both (Sheth et al, 2019).…”

Section: Diner's Emotions and Diner's Loyaltymentioning

confidence: 99%

See 1 more Smart Citation

Emotional Bonding and Diner’s Loyalty to Restaurants in Umuahia, Abia State

Onyeonoro,

Aniemeke,

Ogbenna

et al. 2023

BJMS

View full text Add to dashboard Cite

The study focused on emotional bonding affect diner’s loyalty among restaurants in Umuahia, Abia State. The specific objectives of the study are; to examine the influence of quality, price, response time, accessibility and trust on diner's loyalty among restaurant in Umuahia metropolis, Abia state. To achieve the objectives of the study, survey research design was adopted. Convenient sampling was used to select 196 diner's from the selected restaurants in Umuahia metropolis. The data collection involves primary data through the use of structured questionnaire. The data collected were analyzed using frequencies, percentages and mean and standard deviation while the hypotheses were tested using multiple regression analysis. The findings revealed that quality, price, response time, accessibility and trust have a significant influence on diner's loyalty among restaurants in Umuahia, Abia State. Therefore, the study concludes that emotional bonding plays a significant role in enhancing diner's loyalty in restaurant business. Based on the findings, the study recommends that restaurant managers to become aware of the strategic role of quality and to set up expansions and improvement plans aiming at attracting consumers’ satisfaction. It is also important to know how to better manage relationship marketing by using technological tools like customer relationship management (CRM). Consumers are certainly attached to products and they become loyal. Also, it is recommended that products be offered at reasonable prices, good quality and attractive packaging, thereby providing a pleasant experience for consumers. Additionally, product managers need to pay special attention to generating persuasive content on social media in particular. It is important to make sure that the content of ads is in line with the long-term goals and strategies of the business.

show abstract

Section: Diner's Emotions and Diner's Loyaltymentioning

confidence: 99%

Section: Diner's Emotions and Diner's Loyaltymentioning

confidence: 99%