An investigation of antecedents and consequences of consumers' attitudes towards an apparel website

Lee, Zui Chih; Hodges, Nancy; Watchravesringkan, Kittichai

doi:10.1504/ijecrm.2015.071713

Cited by 4 publications

(2 citation statements)

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“…Some studies have already been carried out in specific sectors to understand consumers' decision to repurchase online. Among those sectors are apparel websites [Tong, 2010;Lee, Hodges, 2012], tourism websites [Kim et al, 2014], the B2C market [Zhang et al, 2011] and luxury products [Ciornea, 2013]. However, no studies have been conducted on the household equipment market.…”

Section: Introductionmentioning

confidence: 99%

Online Repurchase Intention: Empirical Study on the Household Equipment Market

Videlaine

Scaringella

2019

Russian Management Journal

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The explosion of e-commerce has enabled consumers to purchase goods online. We have developed a conceptual framework based on the technology acceptance model, the expectation-confirmation theory and the concept of information systems continuance. Our intent is to conduct an empirical study on consumers' online repurchase of household equipment, which has not been undertaken before. 218 respondents answered our survey on the intention of online repurchase of IKEA products. Structural equation modeling has been used for the analysis. Concerning the household equipment market, our findings indicate that past Internet shopping experience affects online customers' perceived ease of use, confirmation and satisfaction. The usability of a website affects trust, perceived enjoyment and usefulness. Customers' confirmation affects satisfaction, but not perceived usefulness. Intention to repurchase household equipment online is positively affected by perceived usefulness and satisfaction. Analysis of our data leads to the counter-intuitive finding that online repurchase intention is negatively affected by perceived enjoyment. Our study contributes to bring together several extant online repurchase intention models.

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Section: Introductionmentioning

confidence: 99%

Online Repurchase Intention: Empirical Study on the Household Equipment Market

Videlaine

Scaringella

2019

Russian Management Journal

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“…Similarly, conceptual models have been developed according to which e-service quality attributes and Web site attributes together lead to intention of purchase. A research that was carried out on an online apparel Web site concludes that an efficient service, fulfillment of service, attractive Web site and informativeness are some of the important sources that generate loyalty and intention to return toward a Web site (Lee, 2010). The antecedents of e-loyalty have also been studied for industries like online banking (Soltani and Gharbi, 2008).…”

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confidence: 99%

A classificatory scheme for antecedents of the sources of “online brand equity”

Rana

Bhat

Rani

2015

Journal of Research in Interactive Marketing

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Purpose – The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity in nomenclature of online marketing variables. Different researchers have used different marketing variables to indicate the same source of online brand equity. The definitions of the marketing variables change with the change in context, due to the complex e-commerce environment. The marketing variables used in different studies have lead to a conceptual overlap and repetitiveness. Design/methodology/approach – This confusion is sought to be classified by the proposed classificatory scheme that used content analysis of 42 previous studies. The definitions of the antecedents of sources of the online brand equity used by the authors are analyzed with the help of content analysis to summarize the marketing variables in a meaningful way. Findings – The paper identifies 15 major marketing variables by authors in their studies related to various sources of online brand equity. The final list contains 13 frequently used variables which also comprises variables which are evolving due to the dynamic e-commerce environment like the feeling of “virtual-real”. Practical implications – The variables identified can be used by the businesses as a check list to their marketing activities. Originality/value – This is the first paper which identifies and clarifies the ambiguity present in the application of the various online marketing variables.

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