An Investigation of Customers’ Recovery Expectations after Service Failure: Evidence from e-Commerce Settings at Different Stages of Maturity

Azemi, Yllka; Kini, Ranjan B.

doi:10.1080/08961530.2021.2012313

Cited by 1 publication

(1 citation statement)

References 60 publications

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“…(Uribe et al, 2017) However, many of these studies have not addressed the decoy effect in relation to digital literacy. Understanding the decoy effect and digital literacy are critical given the rapid changes in online buying and selling transaction, (Azemi & Kini, 2021) (Uribe et al, 2017) (Yu, 2022) even artificial intelligence is used in online trading research. (Bawack et al, 2022) Digitalization can have a positive impact on well-being, but at the same time it can be disruptive.…”

Section: Introductionmentioning

confidence: 99%

Consumer Legal Protection from the Decoy Effect Through Digital Literacy

Cahyani

Fitriyanti²,

Ahmad³

et al. 2022

sucila

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The millennial and generation Z tend to experience the negative impact of the decoy effect, so a consumer protection law is required. The purpose of this study is to demonstrate the negative impact of the decoy effect and the importance of consumer protection through digital literacy. A quantitative descriptive approach was used with millennial and generation Z research subjects who were given a choice of products using bait items. According to the study's findings, respondents are susceptible to the decoy effect, so consumers have the right to know before making a decision. The findings of this study contribute to the public's understanding and provision of suggestions or criticism, as well as to the government's formulation of consumer protection policies, particularly for the millennial and generation Z generations. The implication is that existing consumer protection laws must be flexible, rational, and based on digital literacy. Legal certainty as a form of consumer legal protection to achieve equality in an engagement as a concept for those who make transaction.

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