“…However, these rapid advancements of AI technologies create numerous challenges and raise legitimate concerns (Sivarajah et al, 2017;Vayena et al, 2018). In effect, a responsible approach to AI has received significant attention from scholars and practitioners, to ensure fair use and sustainable impact of AI technologies (Bag et al, 2021;Balakrishnan & Dwivedi, 2021;Dubey et al, 2020;Gursoy et al, 2019;Ismagilova et al, 2020;Nishant et al, 2020;Pillai et al, 2020;Wang et al, 2020;Wearn et al, 2019). Responsible AI is characterized by ethical and accountable solutions in organizational strategies and design (He et al, 2019).…”