An investigation of perceived risk dimensions in acceptability of shared autonomous vehicles, a mediation-moderation analysis

Abstract

The integration of shared and autonomous mobility has led to the emergence of shared autonomous vehicles with ride-sharing services (SAVWRS), which have the potential to significantly reduce private car usage and promote sustainable transportation. Despite numerous studies on this topic, there is still no research examining the impact of all dimensions of perceived risk theory on usage intention. Therefore, we aim to investigate these relationships and gain deeper insights by examining the mediating effect of trust and the moderating effect of generation (Millennials vs. Baby Boomers) to address potential disparities across generations. To gather insights, we design an online survey that was completed by a random sample of 723 individuals in 2021. The estimation results of the structural equation model reveal that all perceived risk dimensions (social, performance, time, physical, security, and financial risks, in descending order) are negatively related to consumers’ intention. Additionally, trust fully mediates the relationships between performance, physical, financial, and security risks and usage intention, whereas it partially mediates the relationships between social and time risks and the intention to use. Furthermore, moderation analysis revealed that Millennials are less concerned about most dimensions of perceived risk theory, except for social and time risks. In conclusion, our study contributes to a deeper understanding of the complex relationships between perceived risk dimensions, trust, and usage intention in SAVWRS. Our findings suggest that policymakers and industry stakeholders should consider strategies to address these concerns to promote widespread acceptance of SAVWRS.