An investigation of the aspects affecting non-Muslim customers’ purchase intention of halal food products in Jakarta, Indonesia

An Empirical Study on Korean Packaged Halal Food Manufactures: Muslim Millennial Consumers' Purchase Intention

“…A Google form online questionnaire was distributed with statements including purchase intention, halal awareness, religious beliefs, halal logo/certification, and product ingredients. Data were collected from 63 millennial Muslim respondents in Bekasi and were based on previous research by (Arifin et al, 2021). The study stated that the number of respondents could reach ten times the number of variables when using multivariate analysis.…”

The Impact of Differences in Consumer Knowledge about Food Products from the Aspects of Food Quality, Food Safety, Halal, and SNI on Purchase Decisions (Study on Food and Beverage Consumers in Indonesia)

“…From the Halal aspect, male and female consumers consider the dominance of the importance of knowledge about products with the halal logo and the certification process. This is because the halal logo is the only and easiest way to identify a halal or non-halal product (Aziz and Chok, 2013;Arifin, A. et al, 2021;Golnaz et al, 2010;Azam, 2016;Marzuki. et al, 2012) to eliminate uncertainty in consumer perceptions (Borzooei and Asgari, 2016) without using the senses of smell and taste (Alserhan, 2010).…”

“…et al, 2012) to eliminate uncertainty in consumer perceptions (Borzooei and Asgari, 2016) without using the senses of smell and taste (Alserhan, 2010). Through the consumption of halal food, it is easier for consumers to gain awareness and better understanding of the halal context, including its relation to health (Arifin, A. et al, 2021;Ismail et al, 2018;Bonne and Veberke, 2008), ethics in preparation food (Siti Hasnah and Haslenna, 2013;Nastasha N., 2015;Lee et al, 2016;Damit et al, 2018), as well as hygiene and cleanliness (Mathew et al, 2014;Jusoh et al, 2013) which impact purchase intention of halal products. Ensuring the halalness of a product provides inner satisfaction for consumers because it follows religious rules and Islamic principles for halal food (Bukhari et al, 2019) and guarantees that it is in accordance with the religious aspects of consumption (Sobari et al, 2019).…”

“…Meanwhile, for non-Muslim consumers, this condition is related to awareness of the importance of consuming halal products that are guaranteed hygiene, cleanliness and safety and lead to purchasing decisions for products bearing the halal logo (Theben A., et al, 2020;Ambali and Bakar, 2014;Mathew et al, 2014;Jusoh et al, 2013). This condition shows that non-Muslim consumers are starting to consider the importance of halal aspects in making product purchase decisions (Arifin, A., et al, 2021). Awareness of the of halal food, perceived risks, and behavioral tendencies in halal food products is a form of consumer attitudes towards halal food products (Akin and Okumus, 2020).…”

“…The sense of smell and taste cannot be used as a determinant of the halalness of a product or not (Alserhan, 2010). Therefore, Muslim and non-Muslim consumers distinguish halal food only through the halal logo on the packaging (Aziz and Chok, 2013;Arifin, A. et al, 2021;Golnaz et al, 2010;Azam, 2016;Marzuki et al ., 2012) to eliminate uncertainty in consumer perceptions (Borzooei and Asgari, 2016). It is recommended to place the halal logo in the right position and size so that it is clearly visible to consumers since it provides authenticity and guarantees the quality of a product.…”