I n 2016, The PAIN Journal published a "state of the art" Topical Review of stigma and chronic pain. 11 In their review, De Ruddere and Craig pointed out that there was "abundant evidence highlighting the ubiquity of stigma in the lives of individuals with chronic pain" (p. 1607) but that "research into the consequences of both perceived stigma and public stigma on the well-being of patients with pain is lacking" (p. 1607). Eight years on, in the current issue of PAIN, Hickling et al 15 presented a systematic review of 19 quantitative studies with meta-analyses revealing a positive association between stigma and pain intensity, disability, and depression (with small to moderate effects). The authors conclude that future research is needed to understand how to optimally reduce stigma and its impact on people with chronic pain.The problem with "future research directions" is that they occur sometime in the future, or not at all, while the stigmatisation of people with chronic pain is very much occurring in the here and now. I agree that further research is needed; however, I would also argue that there is a lot that we can do today, drawing on the abundance of existing interdisciplinary research into strategies for reducing stigma and stigmatising behaviour. It is true that there is a dearth of data on what works to reduce the stigma associated with chronic pain. It is also true that what has been found to work for other chronic health conditions does not necessarily generalise to chronic pain. However, it behoves us to consider the potential benefits and risks of current approaches to reducing health-related stigma, rather than waiting an indeterminable amount of time for "future research" on pain-specific antistigma interventions to be developed, funded, conducted, and published.