Along with economic development and growth, the role of tourism today is increasing as a sector that contributes to considerable foreign exchange to people’s welfare. Development strategies that accommodate conservation interests with the interests of residents, government, and investors are based on ecotourism. Ecotourism is then seen as one of the alternative policies that can be used as a solution to the shift in cultural, social, and environmental wisdom values. Therefore, an overview is needed to explain ecotourism-based development strategies. This research uses qualitative research methods with SWOT analysis. The results of the study describe the concept of ecotourism, its management strategy, the benefits of ecotourism, and the results of the SWOT analysis of ecotourism. It is expected to be a conceptualization consideration in developing ecotourism and development strategies for national policies in the field of sustainable tourism and supporting regional economic independence.
Keywords: conceptualization, development strategy, ecotourism, literature review, SDGs