“…Behavioral momentum theory (Nevin, Mandell, & Atak, 1983) has provided direction for innovative application (Cowan, Abel, & Candel, 2017;Greer, Fisher, Romani, & Saini, 2016;Hall, Smith, & Wynne, 2015;Kelly & Holloway, 2015;Lambert, Bloom, Samaha, Dayton, & Kunnavatana, 2016;Nevin, 1996;Nevin et al, 1983;Nevin & Shahan, 2011;Pritchard, Hoerger, & Mace, 2014;Roane, Kelley, Trosclair, & Hauer, 2004), and the important and effective applications of the matching law are ample (Borrero & Vollmer, 2002;Foxall, 2015;Herrnstein, 1961Herrnstein, , 1970C. McDowell & Keenan, 2001;J.…”