An Investigation of the Factors That Motivate Users to Participate in Online Communities

Khasawneh, Mohammad Hamdi Al; Hadeed, Ola A. Al; Abdrabbo, Tariq; Hashesh, Mohammad Yousef Abu; Al-Abdullah, Muhammad

doi:10.4018/ijebr.2021010102

Cited by 3 publications

(1 citation statement)

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“…Mostofthesocialmedialiteraturefocusedonthemotivationaltheorywhichdiscusseshowintrinsic and extrinsic motivations affect the way people interact over social networks (Al Khasawneh et al,2021c;Leeetal.,2005;Lin&Lu,2011;Tang,Zhao&Liu,2016).Forexample, Cavaliere, Giustiniano,andLombardi(2015)highlightedthatself-efficacyandself-enjoymentareconsidered asthemainintrinsicmotivatorsforindividualstoshareonSNSswithnoconsiderationofextrinsic motivations. Incontrast,Tangetal.,(2016)foundthatsocializingandsenseofself-worthmainly affectintrinsicmotivationsofanindividual'sintentiontoshareonSNSs,whilereciprocityactsasthe primaryextrinsicmotivator.WhereasFeng,Fu,andQin(2016)concludethatconsumerinnovativeness andperceivedenjoymentactastheleadingintrinsicmotivatorstoacceptandshareadvertisements onSNSs,andlocalization,timeliness,andpersonalizationactasextrinsicones.…”

Section: Literature Reviewmentioning

confidence: 99%

The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook

Khasawneh

Al-Haddad

Tahboub

et al. 2022

International Journal of Cyber Behavior, Psychology and Learning

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The aim of the current study is to understand the motivations that lead to social media engagement and customers sharing intention on social media. A theoretical model is developed including six independent variables, which are community culture, altruism, fear of missing out, entertainment, informativeness, and social media engagement and likelihood to share as dependent variables. A quantitative methodology is used, where an online survey with close-ended questions is distributed and then the data was analyzed. The results of the data analysis found that four of the independent variables have a positive influence on customers’ likelihood to share, and social media engagement has the highest value. However, entertainment and informativeness had no impact on the likelihood to share viral content. eral motivations and the likelihood to share. Furthermore, it outlines key elements to create viral content and guides, marketers, to effective communication with online consumers.

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Section: Literature Reviewmentioning

confidence: 99%

The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook

Khasawneh

Al-Haddad

Tahboub

et al. 2022

International Journal of Cyber Behavior, Psychology and Learning

Self Cite

View full text Add to dashboard Cite

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Modeling the influence of online communities and social commerce

Patwa,

Gupta,

Mittal

2024

GKMC

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Purpose This paper aims to explain how Web 2.0, social connectedness online, has created incredible new business options. This research’s primary goal is to help businesses use these resources more effectively and perform better. Design/methodology/approach Variance-based structural equation modeling with the ADANCO program was used to examine the data. ADANCO software is used explicitly for variance-based structural equation modeling. To evaluate research models and test hypotheses, partial least square path modeling is used. Findings Theories encompassing social support and related approaches to “word of mouth” online, electronic purchasing and virtual communities mediated by technological platforms are the foundational frameworks for this research piece. It then produces a statistical model that enables users to predict how social commerce (s-commerce) building blocks, including forums, communities, ratings and reviews and recommendations, assist businesses in introducing innovative strategies to win in the digital markets. The results necessarily focus on trust, an essential component of e-commerce. Reciprocally, the study reverses engineer’s trust through the constructs of this moment mentioned. Research limitations/implications The present study describes the scope of empirical testing and validation of this framework and assists practitioners in further strengthening s-commerce strategy, an emerging and essential platform in the e-commerce industry. Originality/value Research highlights the dearth of current analysis in such conceptual domains while generating novel research insights aimed at e-commerce and digital business. From the viewpoint of potential and recurring customers who interact with online communities and product offerings, the study captures the essence of human interactions, often known as trade relationships, online.

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[Retracted] On the Innovation Mechanism and Communication Path of Philosophical Thinking in Innovative Community Environment

Xin

Jiang

2022

Journal of Environmental and Public Health

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The development of philosophy has spawned a new type of interpersonal relationship, namely network community. As the main group of network applications, college students are an important part of the network community. Different from traditional thinking, community philosophical thinking has the remarkable characteristics of “equality, interaction, openness, and cooperation.” In the new media environment, we should fully learn from and learn philosophical thinking, carry out mechanism innovation, and form a “decentralized” network education community system; create a borderless network “education ecology”; build a network education model integrating “self-education” and “peer education”; promote the upgrading of network education mechanism from “one-way traffic” to “interactive participation”; and innovate the education mechanism in four aspects, so as to better meet the requirements of Education under the new media environment and improve the effect at the same time. Facing the era environment of philosophy and technology, the community environment should rely on the network community to study the innovation path. This paper first analyzes the connotation and characteristics of the online community, then discusses the innovation mechanism and communication significance of philosophical thinking based on the online community, and finally summarizes the innovation path of philosophical thinking based on the online community. By combing the impact and challenges brought by philosophy, this paper analyzes the necessity and importance of constructing innovation mechanisms under philosophical thinking, explains the rationality and superiority of innovation mechanisms under philosophical thinking, and puts forward some suggestions on constructing innovation mechanisms and communication path.

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An Investigation of the Factors That Motivate Users to Participate in Online Communities

Cited by 3 publications

References 58 publications

The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook

The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook

Modeling the influence of online communities and social commerce

[Retracted] On the Innovation Mechanism and Communication Path of Philosophical Thinking in Innovative Community Environment

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